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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand	ATop Quintile ASCEND HOTEL COLLECTION Lodging Remove	FBottom Quintile Howard Johnson Lodging Remove	ATop Quintile Comfort Lodging Remove
Vitals
Investment range	$188K – $11.8M	$350K – $11.9M	$319K – $12.1M
Liquid capital	$40K – $445K	$130K – $196K	$15K – $285K
Franchise fee	$45K	$35K	$50K
Royalty rate	5.0%	5.0%	6.0%
Ad fund rate	3.0%	3.5%	3.5%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	ATop Quintile	FBottom Quintile	ATop Quintile
Risk score	35 / 100	95 / 100	48 / 100
SBA charge-off rate	0.0%	11.9%	N/A
SBA loans on record	32	201	624
Scale
Total units	177	133	1,664
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	7.9%	8.3%	2.2%
Contract
Initial term (years)	20	15	20
Renewal term (years)	N/A	N/A	N/A
Initial training (hrs)	87	75	66
Contacts
Franchisee phones	100	97	100