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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
ASCEND HOTEL COLLECTION logoATop Quintile
ASCEND HOTEL COLLECTION
Lodging
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Howard Johnson logoFBottom Quintile
Howard Johnson
Lodging
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Vitals
Investment range
$188K – $11.8M
$350K – $11.9M
Liquid capital
$40K – $445K
$130K – $196K
Franchise fee
$45K
$35K
Royalty rate
5.0%
5.0%
Ad fund rate
3.0%
3.5%
Performance
Avg gross sales
N/A
N/A
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
ATop Quintile
FBottom Quintile
Risk score
35 / 100
95 / 100
SBA charge-off rate
0.0%
11.9%
SBA loans on record
32
201
Scale
Total units
177
133
Net change (latest yr)
N/A
N/A
Turnover rate
7.9%
8.3%
Contract
Initial term (years)
20
15
Renewal term (years)
N/A
N/A
Initial training (hrs)
87
75
Contacts
Franchisee phones
100
97

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