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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand	ATop Quintile ASCEND HOTEL COLLECTION Lodging Remove	ATop Quintile Comfort Lodging Remove	DBelow Average Unscripted by Hyatt Lodging Remove
Vitals
Investment range	$188K – $11.8M	$319K – $12.1M	$1.9M – $9.6M
Liquid capital	$40K – $445K	$15K – $285K	$585K – $1.2M
Franchise fee	$45K	$50K	$75K
Royalty rate	5.0%	6.0%	5.0%
Ad fund rate	3.0%	3.5%	N/A
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	ATop Quintile	ATop Quintile	DBelow Average
Risk score	35 / 100	48 / 100	75 / 100
SBA charge-off rate	0.0%	N/A	N/A
SBA loans on record	32	624	N/A
Scale
Total units	177	1,664	2
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	7.9%	2.2%	0.0%
Contract
Initial term (years)	20	20	20
Renewal term (years)	N/A	N/A	10
Initial training (hrs)	87	66	62
Contacts
Franchisee phones	100	100	24