Wetzel’s Pretzels vs Sweet Reserve
Franchise Comparison 2026
Both Wetzel’s Pretzels and Sweet Reserve are quick-service restaurants franchises. Wetzel’s Pretzels requires an investment of $189K – $725K while Sweet Reserve requires $274K – $639K. In terms of revenue, Wetzel’s Pretzels reports higher average unit revenue at $813K. Wetzel’s Pretzels has SBA lending data on file with a 4.9% charge-off rate. FranchiseVerdict rates Wetzel’s Pretzels A (Top Quintile) and Sweet Reserve C (Average).
| Metric | Wetzel’s Pretzels | Sweet Reserve |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | CAverageAverage |
| Investment Range | $189K – $725K | $274K – $639K |
| Franchise Fee | $40K | $45K |
| Royalty Rate | 7.0% | 5.0% |
| Average Revenue (Item 19) | $813K | $655K |
| SBA Charge-Off Rate | 4.9% (87 loans) | N/A |
| Total Units | 458 | 4 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1996 | 2026 |
| FDD Year | 2026 | 2026 |
Investment Range
$189K – $725K
$274K – $639K
Franchise Fee
$40K
$45K
Royalty Rate
7.0%
5.0%
Average Revenue (Item 19)
$813K
$655K
SBA Charge-Off Rate
4.9% (87 loans)
N/A
Total Units
458
4
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1996
2026
FDD Year
2026
2026