the COUNTER CUSTOM BURGERS vs Starbird Chicken
Franchise Comparison 2026
Both the COUNTER CUSTOM BURGERS and Starbird Chicken are full-service restaurants franchises. the COUNTER CUSTOM BURGERS requires an investment of $711K – $2.0M while Starbird Chicken requires $1.1M – $1.7M. In terms of revenue, Starbird Chicken reports higher average unit revenue at $4.2M. FranchiseVerdict rates the COUNTER CUSTOM BURGERS F (Bottom Quintile) and Starbird Chicken B (Above Average).
| Metric | the COUNTER CUSTOM BURGERS | Starbird Chicken |
|---|---|---|
| Verdict Grade | FBottom QuintileBottom Quintile | BAbove AverageAbove Average |
| Investment Range | $711K – $2.0M | $1.1M – $1.7M |
| Franchise Fee | $35K | $40K |
| Royalty Rate | 6.0% | 5.0% |
| Average Revenue (Item 19) | $2.7M | $4.2M |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 11 | 7 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2006 | 2022 |
| FDD Year | 2025 | 2023 |
the COUNTER CUSTOM BURGERS
FBottom QuintileBottom Quintile
Starbird Chicken
BAbove AverageAbove Average
Investment Range
$711K – $2.0M
$1.1M – $1.7M
Franchise Fee
$35K
$40K
Royalty Rate
6.0%
5.0%
Average Revenue (Item 19)
$2.7M
$4.2M
SBA Charge-Off Rate
Limited data
N/A
Total Units
11
7
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2006
2022
FDD Year
2025
2023