the COUNTER CUSTOM BURGERS vs Giordano’s® Restaurants
Franchise Comparison 2026
Both the COUNTER CUSTOM BURGERS and Giordano’s® Restaurants are full-service restaurants franchises. the COUNTER CUSTOM BURGERS requires an investment of $711K – $2.0M while Giordano’s® Restaurants requires $609K – $2.1M. In terms of revenue, Giordano’s® Restaurants reports higher average unit revenue at $7.6M. FranchiseVerdict rates the COUNTER CUSTOM BURGERS F (Bottom Quintile) and Giordano’s® Restaurants A (Top Quintile).
| Metric | the COUNTER CUSTOM BURGERS | Giordano’s® Restaurants |
|---|---|---|
| Verdict Grade | FBottom QuintileBottom Quintile | ATop QuintileTop Quintile |
| Investment Range | $711K – $2.0M | $609K – $2.1M |
| Franchise Fee | $35K | $40K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | $2.7M | $7.6M |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 11 | 60 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2006 | 1980 |
| FDD Year | 2025 | 2025 |
the COUNTER CUSTOM BURGERS
FBottom QuintileBottom Quintile
Giordano’s® Restaurants
ATop QuintileTop Quintile
Investment Range
$711K – $2.0M
$609K – $2.1M
Franchise Fee
$35K
$40K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
$2.7M
$7.6M
SBA Charge-Off Rate
Limited data
N/A
Total Units
11
60
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2006
1980
FDD Year
2025
2025