sweetFrog vs WICH!
Franchise Comparison 2026
Both sweetFrog and WICH! are quick-service restaurants franchises. sweetFrog requires an investment of $111K – $659K while WICH! requires $171K – $598K. sweetFrog discloses average revenue of $519K; WICH! does not report Item 19 data. sweetFrog has SBA lending data on file with a 27.3% charge-off rate. FranchiseVerdict rates sweetFrog F (Bottom Quintile) and WICH! C (Average).
| Metric | sweetFrog | WICH! |
|---|---|---|
| Verdict Grade | FBottom QuintileBottom Quintile | CAverageAverage |
| Investment Range | $111K – $659K | $171K – $598K |
| Franchise Fee | $30K | $20K |
| Royalty Rate | 5.0% | $500 per week; may be increased up to 6% of Gross Sales |
| Average Revenue (Item 19) | $519K | N/A |
| SBA Charge-Off Rate | 27.3% (18 loans) | N/A |
| Total Units | 206 | 0 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2018 | 2022 |
| FDD Year | 2025 | 2022 |
Investment Range
$111K – $659K
$171K – $598K
Franchise Fee
$30K
$20K
Royalty Rate
5.0%
$500 per week; may be increased up to 6% of Gross Sales
Average Revenue (Item 19)
$519K
N/A
SBA Charge-Off Rate
27.3% (18 loans)
N/A
Total Units
206
0
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2018
2022
FDD Year
2025
2022