FranchiseVerdict
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FV-02960·CAUTIONStandard67FDD 2022

Wich!

Food & Beverage - Quick ServiceFranchising since 2022Website
Investment
$171K – $598K
29th pct Quick Service
Avg revenue
60th pct Quick Service
Royalty
Units
0
0th pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $171K – $598K including a $20K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 76/100. SBA loan default rate of 0.0% across 51 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Which Wich Franchise, Inc.
Incorporated in
Texas
HQ
1215 Viceroy Drive, Dallas, Texas 75247
Auditor
GTL, LLP
Audited financials
Franchisor revenue
$11.9M
vs $9.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one WICH! unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $171K–$598K
Working capital
$
FDD reports $10K–$40K

Unlevered ROIC · per unit

24%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$98K
EBITDA margin
13.0%
Total invested
$409K
Payback
50 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

WICH! appears to be a sandwich/quick-service restaurant concept where franchisees operate a storefront preparing and selling made-to-order sandwiches or similar food items. Daily operations would include food prep, customer service, inventory management, and point-of-sale transactions, though without operational units or disclosed AUV, the specific business model remains largely undefined.

CEO
Jeffrey P. Sinelli
Founded
2003
FDD year
2022
States available
0

Item 7 · what it costs

The Vitals

Total investment
$171K – $598K
All-in to open one unit
Liquid capital
$10K – $40K
Cash you must have on hand
Franchise fee
$20K
Royalty
$500 per week; may be increased up to 6% of Gross Sales
Ad fund
$250 per week; may be increased up to 3% of Gross Sales
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
0
Opened
0
Last reporting year
Closed
0
Company-owned
0
Corporate units in the system
2020
0±0
Franchised units
2021
0
Franchised units
2022
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
51
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

76
Risk · 0-100
CAUTION76 / 100

WICH! presents extreme risk as a zero-unit franchise with unproven economics, undisclosed financials, going concern flag, and royalty escalation clauses—this is either a speculative pre-launch or a failed system attempting relaunch with no franchisee reference base.

Score breakdown · what drove the 76 / 100 rating

  1. 01MINORZero operating units despite franchise model—indicates either brand-new concept with no track record or failed system
  2. 02HIGHGoing Concern status is FALSE, suggesting financial viability concerns at franchisor level
  3. 03MEDNo average revenue or net income disclosed (missing Item 19)—impossible to assess ROI or validate $170k-$598k investment thesis
  4. 04MINORRoyalty structure allows unilateral increase to 6% of gross sales with only $500/week floor—franchisee has no cost control predictability
  5. 05MINORTerritory not protected—multi-unit competition within same area could cannibalize sales and franchisee profitability
  6. 06HIGHNo disclosed litigation but zero units existing—unclear if this is pre-launch or a relaunched/restructured failed concept
  7. 07MINOR$20,000 franchise fee plus $170k-$598k total investment creates high sunk cost with zero operational precedent to evaluate

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
30 hrs
On-the-job training
50 hrs
POS system
POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

1 numbers

Locked
(517) 373-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

WICH! · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above