Narwhal’s Crafted vs the COUNTER CUSTOM BURGERS
Franchise Comparison 2026
Both Narwhal’s Crafted and the COUNTER CUSTOM BURGERS are full-service restaurants franchises. Narwhal’s Crafted requires an investment of $884K – $1.9M while the COUNTER CUSTOM BURGERS requires $711K – $2.0M. In terms of revenue, the COUNTER CUSTOM BURGERS reports higher average unit revenue at $2.7M. FranchiseVerdict rates Narwhal’s Crafted A (Top Quintile) and the COUNTER CUSTOM BURGERS F (Bottom Quintile).
| Metric | Narwhal’s Crafted | the COUNTER CUSTOM BURGERS |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | FBottom QuintileBottom Quintile |
| Investment Range | $884K – $1.9M | $711K – $2.0M |
| Franchise Fee | $35K | $35K |
| Royalty Rate | 8.0% | 6.0% |
| Average Revenue (Item 19) | $2.0M | $2.7M |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 3 | 11 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2021 | 2006 |
| FDD Year | 2025 | 2025 |
Investment Range
$884K – $1.9M
$711K – $2.0M
Franchise Fee
$35K
$35K
Royalty Rate
8.0%
6.0%
Average Revenue (Item 19)
$2.0M
$2.7M
SBA Charge-Off Rate
Limited data
Limited data
Total Units
3
11
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2021
2006
FDD Year
2025
2025