Mark’s Pizzeria vs Cookie Co.
Franchise Comparison 2026
Both Mark’s Pizzeria and Cookie Co. are quick-service restaurants franchises. Mark’s Pizzeria requires an investment of $326K – $470K while Cookie Co. requires $233K – $553K. Cookie Co. discloses average revenue of $1.1M; Mark’s Pizzeria does not report Item 19 data. Cookie Co. has SBA lending data on file with a 50.0% charge-off rate. FranchiseVerdict rates Mark’s Pizzeria C (Average) and Cookie Co. D (Below Average).
| Metric | Mark’s Pizzeria | Cookie Co. |
|---|---|---|
| Verdict Grade | CAverageAverage | DBelow AverageBelow Average |
| Investment Range | $326K – $470K | $233K – $553K |
| Franchise Fee | $20K | $35K |
| Royalty Rate | 4.0% | 7.0% |
| Average Revenue (Item 19) | N/A | $1.1M |
| SBA Charge-Off Rate | Limited data | 50.0% (11 loans) |
| Total Units | 28 | 12 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1995 | 2021 |
| FDD Year | 2025 | 2023 |
Investment Range
$326K – $470K
$233K – $553K
Franchise Fee
$20K
$35K
Royalty Rate
4.0%
7.0%
Average Revenue (Item 19)
N/A
$1.1M
SBA Charge-Off Rate
Limited data
50.0% (11 loans)
Total Units
28
12
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1995
2021
FDD Year
2025
2023