FranchiseVerdict
Mark’s Pizzeria logo
FV-01574·MODERATEStandard76

Mark’s Pizzeria

Food & Beverage - Quick ServiceFranchising since 1995Website
Investment
$326K – $470K
62nd pct Quick Service
Avg revenue
60th pct Quick Service
Royalty
4.0%
2nd pct Quick Service
Units
28
48th pct Quick Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $326K – $470K including a $20K franchise fee, 4.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 61/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
  • System growing at 28.6% CAGR over 3 years with 28 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Mark’s Pizzeria, Inc.
Incorporated in
New York
HQ
7450 Pittsford Palmyra Road, Fairport, New York 14450
Auditor
Freed Maxick CPAs, P.C.
Audited financials
Franchisor revenue
$2.0M
vs $2.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Mark’s Pizzeria unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: qsr
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $326K–$470K
Working capital
$
FDD reports $10K–$15K

Unlevered ROIC · per unit

29%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$120K
EBITDA margin
16.0%
Total invested
$410K
Payback
41 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Mark's Pizzeria franchisees operate quick-service or casual dining pizza restaurants, managing daily food preparation, customer service, point-of-sale operations, inventory, and staff scheduling. Franchisees are responsible for local marketing, staffing, food cost management, and facility maintenance while adhering to Mark's operational standards and paying 4% of gross sales in royalties.

CEO
Mark S. Crane
Founded
1994
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$326K – $470K
All-in to open one unit
Liquid capital
$10K – $15K
Cash you must have on hand
Franchise fee
$20K
Royalty
4.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
28
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
19
Corporate units in the system
% franchised
32%
vs corporate-owned
Net growth (yr3)
+28.6%
Net unit change last year
3-yr CAGR
+28.6%
Compounded over last 3 years
2023
9±0
Franchised units
2024
7
Franchised units
2025
7
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

61
Risk · 0-100
MODERATE61 / 100

Mark's Pizzeria presents moderate-to-high risk due to absence of unit economics disclosure, unprotected territories, and rapid growth without proven profitability metrics.

Score breakdown · what drove the 61 / 100 rating

  1. 01MINORNo average revenue or net income disclosure (Item 19) — unable to assess unit economics or ROI
  2. 02MINORUnprotected territory creates direct competition risk from other Mark's Pizzeria franchisees
  3. 03MINORRapid 28.6% YoY unit growth may indicate aggressive expansion ahead of proven profitability model
  4. 04MEDHigh investment range ($325k–$470k) combined with 4% royalty with no disclosed earnings benchmarks
  5. 05HIGHGoing Concern status is FALSE but lack of financial transparency raises sustainability questions

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
5 yrs
Post-termination restriction
Owner-operator
Required
Governing law
New York

Item 11

Training & Operations

Classroom training
4 hrs
On-the-job training
156 hrs
POS system
PrISM™ for Windows
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

8 numbers

Locked
(716) 778-••••
NY
(585) 339-••••
NY
(315) 719-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Mark’s Pizzeria · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above