Mark’s Pizzeria Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Mark's Pizzeria is a quick-service pizza franchise offering pizza, wings, and sides for carryout and delivery. Franchisees run the restaurants, managing food prep, delivery, and staffing.
FranchiseVerdict summary · 2026
A Mark’s Pizzeria franchise requires a total initial investment of $326K – $470K, including a $20K franchise fee and an ongoing 4.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $326K – $470K
- 54th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- 4.0%
- 3rd pct Service Resta…
- Units
- 28
- 55th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $326K – $470K including a $20K franchise fee, 4.0% ongoing royalty.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict A (Strongest tier), verdict score 75/100 (higher is better).
- GROWTHSystem growing at 28.6% CAGR over 3 years with 28 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Mark's Pizzeria, Inc.
- CEO title
- President, Director, Treasurer
- Mark S. Crane
- Incorporated in
- NY
- HQ
- 7450 Pittsford Palmyra Road, Fairport, New York 14450
- Auditor
- Freed Maxick CPAs, P.C.
- Audited financials
- Franchisor revenue
- $2.2M
- vs $2.0M prior year
Overview
About
- CEO
- Mark S. Crane
- Headquarters
- NY
- Founded
- 1994
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 40% below the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $20K | $20K | |
| Initial Training Expenses | $0 | $6K | |
| Closing Costs | $2K | $2K | |
| Filing Fee for Certificate of Assumed Name | $95 | $95 | |
| Fee for Good Standing Certificate | $50 | $50 | |
| Equipment (new or used) | $106K | $181K | |
| Computer and Software | $18K | $23K | |
| Inventory (first week) | $8K | $17K | |
| Rent (1st, last, sec.) | $3K | $9K | |
| Utility Deposits | $2K | $3K | |
| Improvements & Fixtures | $143K | $168K | |
| Additional Funds (1st week) | $10K | $15K | |
| Insurance Deposit | $1K | $2K | |
| Uniforms | $300 | $500 | |
| Advertising (Opening) | $3K | $5K | |
| Wages (Start-up) per week | $5K | $10K | |
| Signage | $5K | $10K | |
| Total initial investment | $326K | $470K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $326K – $470K
- Middle of category vs category
- Liquid capital req'd
- $10K – $15K
- Top 40% of category vs category
- Franchise fee
- $20K – $20K
- Top 40% of category vs category
- Royalty
- 4.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 4.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Training fee | $6K |
| Transfer fee | $5K |
| Renewal fee | $10K |
| Inventory (initial) | $8K – $17K |
| Total fee load | 6.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Mark’s Pizzeria did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Mark’s Pizzeria unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
29%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Quick-Service Restaurants average of 7.9%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 28.6% CAGR over 3 years across 28 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Mark’s Pizzeria Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 28
- Opened
- 2
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 19
- Corporate units in the system
- % franchised
- 32%
- vs corporate-owned
- Net growth (3-yr)
- +28.6%
- Net unit change over 3 years
- 3-yr CAGR
- +28.6%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $718K
- Median loan
- $718K
- average
- Charge-off rate
- N/A
- limited sample (1 loan) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Mark's Pizzeria presents moderate-to-high risk due to absence of unit economics disclosure, unprotected territories, and rapid growth without proven profitability metrics.
Litigation (Item 3)
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Freed Maxick CPAs, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 75 / 100 verdict
- 01MINORNo average revenue or net income disclosure (Item 19) — unable to assess unit economics or ROI
- 02MINORUnprotected territory creates direct competition risk from other Mark's Pizzeria franchisees
- 03MINORRapid 28.6% YoY unit growth may indicate aggressive expansion ahead of proven profitability model
- 04MEDHigh investment range ($325k–$470k) combined with 4% royalty with no disclosed earnings benchmarks
- 05HIGHGoing Concern status is FALSE but lack of financial transparency raises sustainability questions
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Monroe County, New York |
| Jury trial waiver | No |
| Governing law | NY |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 4 hrs
- On-the-job training
- 156 hrs
- Training location
- Rochester, NY Area
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- Franchisor financing
- Offered
- Item 10
- POS system
- Microworks PrISM for Windows
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Microworks PrISM for Windows
Item 20 · call current owners
Franchisee Contacts
7 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Mark’s Pizzeria · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Mark’s Pizzeria franchise?
The total investment to open a Mark’s Pizzeria franchise ranges from $326K – $470K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Mark’s Pizzeria franchise owners earn?
Mark’s Pizzeria does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Mark’s Pizzeria FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Mark’s Pizzeria FDD and qualifies whose outlets they describe.
What is Mark’s Pizzeria's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Mark’s Pizzeria (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Mark’s Pizzeria franchise locations are there?
As of their most recent FDD filing, Mark’s Pizzeria has 28 total units in the United States, including 9 franchised units and 19 company-owned units. 2 new units were opened in the latest reporting year.
Is Mark’s Pizzeria a good franchise to buy?
FranchiseVerdict rates Mark’s Pizzeria as a A-grade franchise with a verdict score of 75 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.