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FranchiseVerdict

Hampton by Hilton vs Fairfield by Marriott

Franchise Comparison 2026

Both Hampton by Hilton and Fairfield by Marriott are lodging franchises. Hampton by Hilton requires an investment of $17.0M – $29.1M while Fairfield by Marriott requires $12.3M – $34.5M. On SBA loan performance, Fairfield by Marriott has a lower charge-off rate (1.1%) compared to Hampton by Hilton (6.2%). FranchiseVerdict rates Hampton by Hilton F (Bottom Quintile) and Fairfield by Marriott A (Top Quintile).

Investment Range
$17.0M – $29.1M
$12.3M – $34.5M
Franchise Fee
$100K
$75K
Royalty Rate
6.0%
5.5%
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
6.2% (636 loans)
1.1% (225 loans)
Total Units
2,390
1,191
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2015
1998
FDD Year
2026
2026