Giordano’s® Restaurants vs the COUNTER CUSTOM BURGERS
Franchise Comparison 2026
Both Giordano’s® Restaurants and the COUNTER CUSTOM BURGERS are full-service restaurants franchises. Giordano’s® Restaurants requires an investment of $609K – $2.1M while the COUNTER CUSTOM BURGERS requires $711K – $2.0M. In terms of revenue, Giordano’s® Restaurants reports higher average unit revenue at $7.6M. FranchiseVerdict rates Giordano’s® Restaurants A (Top Quintile) and the COUNTER CUSTOM BURGERS F (Bottom Quintile).
| Metric | Giordano’s® Restaurants | the COUNTER CUSTOM BURGERS |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | FBottom QuintileBottom Quintile |
| Investment Range | $609K – $2.1M | $711K – $2.0M |
| Franchise Fee | $40K | $35K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | $7.6M | $2.7M |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 60 | 11 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1980 | 2006 |
| FDD Year | 2025 | 2025 |
Giordano’s® Restaurants
ATop QuintileTop Quintile
the COUNTER CUSTOM BURGERS
FBottom QuintileBottom Quintile
Investment Range
$609K – $2.1M
$711K – $2.0M
Franchise Fee
$40K
$35K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
$7.6M
$2.7M
SBA Charge-Off Rate
N/A
Limited data
Total Units
60
11
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1980
2006
FDD Year
2025
2025