Fairfield by Marriott vs Hampton by Hilton
Franchise Comparison 2026
Both Fairfield by Marriott and Hampton by Hilton are lodging franchises. Fairfield by Marriott requires an investment of $12.3M – $34.5M while Hampton by Hilton requires $17.0M – $29.1M. On SBA loan performance, Fairfield by Marriott has a lower charge-off rate (1.1%) compared to Hampton by Hilton (6.2%). FranchiseVerdict rates Fairfield by Marriott A (Top Quintile) and Hampton by Hilton F (Bottom Quintile).
| Metric | Fairfield by Marriott | Hampton by Hilton |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | FBottom QuintileBottom Quintile |
| Investment Range | $12.3M – $34.5M | $17.0M – $29.1M |
| Franchise Fee | $75K | $100K |
| Royalty Rate | 5.5% | 6.0% |
| Average Revenue (Item 19) | N/A | N/A |
| SBA Charge-Off Rate | 1.1% (225 loans) | 6.2% (636 loans) |
| Total Units | 1,191 | 2,390 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1998 | 2015 |
| FDD Year | 2026 | 2026 |
Investment Range
$12.3M – $34.5M
$17.0M – $29.1M
Franchise Fee
$75K
$100K
Royalty Rate
5.5%
6.0%
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
1.1% (225 loans)
6.2% (636 loans)
Total Units
1,191
2,390
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1998
2015
FDD Year
2026
2026