CRISP & GREEN vs Wet Willie’s
Franchise Comparison 2026
Both CRISP & GREEN and Wet Willie’s are full-service restaurants franchises. CRISP & GREEN requires an investment of $886K – $1.4M while Wet Willie’s requires $717K – $1.6M. In terms of revenue, Wet Willie’s reports higher average unit revenue at $2.8M. FranchiseVerdict rates CRISP & GREEN A (Top Quintile) and Wet Willie’s A (Top Quintile).
| Metric | CRISP & GREEN | Wet Willie’s |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | ATop QuintileTop Quintile |
| Investment Range | $886K – $1.4M | $717K – $1.6M |
| Franchise Fee | $65K | $35K |
| Royalty Rate | 7.0% | 5.0% |
| Average Revenue (Item 19) | $1.5M | $2.8M |
| SBA Charge-Off Rate | Limited data | N/A |
| Total Units | 46 | 11 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2018 | 2006 |
| FDD Year | 2024 | 2023 |
Investment Range
$886K – $1.4M
$717K – $1.6M
Franchise Fee
$65K
$35K
Royalty Rate
7.0%
5.0%
Average Revenue (Item 19)
$1.5M
$2.8M
SBA Charge-Off Rate
Limited data
N/A
Total Units
46
11
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2018
2006
FDD Year
2024
2023