Crave Cookies vs Papa Murphy's
Franchise Comparison 2026
Both Crave Cookies and Papa Murphy's are quick-service restaurants franchises. Crave Cookies requires an investment of $328K – $705K while Papa Murphy's requires $367K – $670K. In terms of revenue, Crave Cookies reports higher average unit revenue at $935K. On SBA loan performance, Papa Murphy's has a lower charge-off rate (9.3%) compared to Crave Cookies (50.0%). FranchiseVerdict rates Crave Cookies D (Below Average) and Papa Murphy's A (Top Quintile).
| Metric | Crave Cookies | Papa Murphy's |
|---|---|---|
| Verdict Grade | DBelow AverageBelow Average | ATop QuintileTop Quintile |
| Investment Range | $328K – $705K | $367K – $670K |
| Franchise Fee | $40K | $25K |
| Royalty Rate | 6.0% | 5.0% |
| Average Revenue (Item 19) | $935K | $681K |
| SBA Charge-Off Rate | 50.0% (13 loans) | 9.3% (119 loans) |
| Total Units | 37 | 1,127 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2021 | 1995 |
| FDD Year | 2025 | 2024 |
Investment Range
$328K – $705K
$367K – $670K
Franchise Fee
$40K
$25K
Royalty Rate
6.0%
5.0%
Average Revenue (Item 19)
$935K
$681K
SBA Charge-Off Rate
50.0% (13 loans)
9.3% (119 loans)
Total Units
37
1,127
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2021
1995
FDD Year
2025
2024