How Much Does a Varsity Zone Franchise Cost?

Initial Franchise Fee

The initial franchise fee for Varsity Zone is $60K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a Varsity Zone franchise requires a total investment of $204K – $269K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $20K to $40K.

Ongoing Costs

Beyond the initial investment, Varsity Zone franchisees pay ongoing fees. The royalty structure is: Greater of: (i) tiered percentage of Gross Revenue Collected (5% for $0-$1M, 4% for $1M-$3M, 3% for $3M+) or (ii) Minimum Royalty ($500 per month starting after the one-year anniversary). The advertising or brand fund contribution is 3.0% of gross sales. There is also a technology fee of $1K.

Net Worth & Liquid Capital Requirements

Varsity Zone requires working capital of $20K – $40K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.