How Much Does a The Barbershop (The Guys' Place) Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$207K – $353K
Franchise Fee
$40K
Royalty
5.0%
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for The Barbershop (The Guys' Place) is $40K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a The Barbershop (The Guys' Place) franchise requires a total investment of $207K – $353K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $25K to $40K.
Ongoing Costs
Beyond the initial investment, The Barbershop (The Guys' Place) franchisees pay ongoing fees. The royalty fee is 5.0% of gross sales (Gross Sales). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $1K.
Net Worth & Liquid Capital Requirements
The Barbershop (The Guys' Place) requires working capital of $25K – $40K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to The Barbershop (The Guys' Place)'s Item 19 financial performance representation:
Median gross sales: $463K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
Next Steps
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