How Much Does a Rooster & Rice Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$354K – $560K
Franchise Fee
$35K
Royalty
5.0%
Ad Fund
1.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Rooster & Rice is $35K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Rooster & Rice franchise requires a total investment of $354K – $560K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $40K to $60K.
Ongoing Costs
Beyond the initial investment, Rooster & Rice franchisees pay ongoing fees. The royalty fee is 5.0% of gross sales (Gross Sales). The advertising or brand fund contribution is 1.0% of gross sales.
Net Worth & Liquid Capital Requirements
Rooster & Rice requires working capital of $40K – $60K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Rooster & Rice's Item 19 financial performance representation:
Median gross sales: $884K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
Next Steps
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