How Much Does a Motel 6 Franchise Cost?

Initial Franchise Fee

The initial franchise fee for Motel 6 is $25K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a Motel 6 franchise requires a total investment of $195K – $8.2M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $100K to $160K.

Ongoing Costs

Beyond the initial investment, Motel 6 franchisees pay ongoing fees. The royalty fee is 5.0% of gross sales (Gross Room Revenues). The advertising or brand fund contribution is 3.0% of gross sales. There is also a technology fee of $300.

Net Worth & Liquid Capital Requirements

Motel 6 requires working capital of $100K – $160K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.