How Much Does a Ellie Mental Health Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$392K – $680K
Franchise Fee
$60K
Royalty
7.5%
Ad Fund
$100 per month per each Qualified Clinician and Qualified Prescriber
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Ellie Mental Health is $60K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Ellie Mental Health franchise requires a total investment of $392K – $680K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $177K to $231K.
Ongoing Costs
Beyond the initial investment, Ellie Mental Health franchisees pay ongoing fees. The royalty fee is 7.5% of gross sales (Gross Revenue). The ad fund contribution is: $100 per month per each Qualified Clinician and Qualified Prescriber. There is also a technology fee of $150.
Net Worth & Liquid Capital Requirements
Ellie Mental Health requires working capital of $177K – $231K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Ellie Mental Health's Item 19 financial performance representation:
Median gross sales: $760K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View Ellie Mental Health?
SBA Loans Issued
113
Default Rate
9.1%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Ellie Mental Health has 113 SBA-backed loans on record. The default rate is 9.1%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
Talk to current Ellie Mental Health franchise owners
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Risk analysis, unit growth, contract terms, and more
Compare Ellie Mental Health to similar franchises
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