How Much Does a Dakota London Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$372K – $523K
Franchise Fee
$50K
Royalty
7.0%
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Dakota London is $50K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Dakota London franchise requires a total investment of $372K – $523K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $50K to $70K.
Ongoing Costs
Beyond the initial investment, Dakota London franchisees pay ongoing fees. The royalty fee is 7.0% of gross sales (Gross Sales). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $750.
Net Worth & Liquid Capital Requirements
Dakota London requires working capital of $50K – $70K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Dakota London does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
Next Steps
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