How Much Does a Clarion / Clarion Pointe Franchise Cost?

Initial Franchise Fee

The initial franchise fee for Clarion / Clarion Pointe is $45K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a Clarion / Clarion Pointe franchise requires a total investment of $298K – $2.6M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $15K to $60K.

Ongoing Costs

Beyond the initial investment, Clarion / Clarion Pointe franchisees pay ongoing fees. The royalty fee is 5.5% of gross sales (Gross Room Revenues). The advertising or brand fund contribution is 3.3% of gross sales. There is also a technology fee of $472.

Net Worth & Liquid Capital Requirements

Clarion / Clarion Pointe requires working capital of $15K – $60K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.