How Much Does a Athletes HQ Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$179K – $330K
Franchise Fee
$25K
Royalty
$300 per week for first 52 weeks; $500 per week for remainder
Ad Fund
N/A
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Athletes HQ is $25K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Athletes HQ franchise requires a total investment of $179K – $330K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $4K to $9K.
Ongoing Costs
Beyond the initial investment, Athletes HQ franchisees pay ongoing fees. The royalty structure is: $300 per week for first 52 weeks; $500 per week for remainder.
Net Worth & Liquid Capital Requirements
Athletes HQ requires working capital of $4K – $9K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Athletes HQ's Item 19 financial performance representation:
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
Next Steps
Talk to current Athletes HQ franchise owners
Get verified franchisee phone numbers for due diligence
See full Athletes HQ research
Risk analysis, unit growth, contract terms, and more
Compare Athletes HQ to similar franchises
Side-by-side investment, revenue, and risk comparison