How Much Does a AC Hotels by Marriott Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$18.2M
Franchise Fee
$90K
Royalty
6.0%
Ad Fund
2.5%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for AC Hotels by Marriott is $90K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Total investment data for AC Hotels by Marriott is not currently available. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $300K to $750K.
Ongoing Costs
Beyond the initial investment, AC Hotels by Marriott franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (6% of Gross Room Sales). The advertising or brand fund contribution is 2.5% of gross sales. There is also a technology fee of $3.
Net Worth & Liquid Capital Requirements
AC Hotels by Marriott requires working capital of $300K – $750K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
AC Hotels by Marriott does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View AC Hotels by Marriott?
SBA Loans Issued
7
Default Rate
50.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. AC Hotels by Marriott has 7 SBA-backed loans on record. The default rate is 50.0%, which is above the franchise industry average, suggesting higher lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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