Pepper Lunch vs Wet Willie’s
Franchise Comparison 2026
Both Pepper Lunch and Wet Willie’s are full-service restaurants franchises. Pepper Lunch requires an investment of $657K – $1.7M while Wet Willie’s requires $717K – $1.6M. In terms of revenue, Wet Willie’s reports higher average unit revenue at $2.8M. FranchiseVerdict rates Pepper Lunch F (Bottom Quintile) and Wet Willie’s A (Top Quintile).
| Metric | Pepper Lunch | Wet Willie’s |
|---|---|---|
| Verdict Grade | FBottom QuintileBottom Quintile | ATop QuintileTop Quintile |
| Investment Range | $657K – $1.7M | $717K – $1.6M |
| Franchise Fee | $50K | $35K |
| Royalty Rate | 5.0% | 5.0% |
| Average Revenue (Item 19) | $1.6M | $2.8M |
| SBA Charge-Off Rate | N/A | N/A |
| Total Units | 5 | 11 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2023 | 2006 |
| FDD Year | 2025 | 2023 |
Investment Range
$657K – $1.7M
$717K – $1.6M
Franchise Fee
$50K
$35K
Royalty Rate
5.0%
5.0%
Average Revenue (Item 19)
$1.6M
$2.8M
SBA Charge-Off Rate
N/A
N/A
Total Units
5
11
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2023
2006
FDD Year
2025
2023