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FranchiseVerdict

Papa Murphy's vs Crumbl Cookies

Franchise Comparison 2026

Both Papa Murphy's and Crumbl Cookies are quick-service restaurants franchises. Papa Murphy's requires an investment of $367K – $670K while Crumbl Cookies requires $348K – $692K. In terms of revenue, Crumbl Cookies reports higher average unit revenue at $1.7M. Papa Murphy's has SBA lending data on file with a 9.3% charge-off rate. FranchiseVerdict rates Papa Murphy's A (Top Quintile) and Crumbl Cookies A (Top Quintile).

Investment Range
$367K – $670K
$348K – $692K
Franchise Fee
$25K
$50K
Royalty Rate
5.0%
8.0%
Average Revenue (Item 19)
$681K
$1.7M
SBA Charge-Off Rate
9.3% (119 loans)
N/A
Total Units
1,127
327
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1995
2018
FDD Year
2024
2022