ISI Elite Training Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
ISI Elite Training is a boutique fitness franchise offering coached, athletic-style group training for adults. Franchisees run the studios, managing coaches, class scheduling, and membership growth.
FranchiseVerdict summary · 2026
A ISI Elite Training franchise requires a total initial investment of $397K – $682K, including a $10K – $60K franchise fee and an ongoing 7.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 4.9% charge-off rate across 41 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $397K – $682K
- 73rd pct Health & Fitn…
- Avg gross sales
- N/A
- Combined outlet types
- Royalty
- 7.0%
- 30th pct Health & Fitn…
- Units
- 42
- 67th pct Health & Fitn…
- SBA charge-off
- 4.9%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $397K – $682K including a $60K franchise fee, 7.0% ongoing royalty.
- RETURNSTotal revenue of $2,657,822.42 for fiscal year ending December 31, 2023, per franchisor's most recent audited financial statements (cited in Item 6). Rebates received were $110,875.12 (4.17% of total revenue); tech fees were $409,298 (16%). Audited financial statements (Exhibit H) balance-sheet detail not present in extractable text (image-based exhibit).
- RISKVerdict A (Strongest tier), verdict score 68/100 (higher is better). SBA loan charge-off rate of 4.9% across 41 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- ISI Franchise International, Inc.
- Parent company
- Relentless Brands, Inc.
- CEO title
- Chief Executive Officer
- Adam Rice
- Incorporated in
- SC
- HQ
- 5601 77 Center Drive, Suite 215, Charlotte, North Carolina 28217
- Auditor
- Divine, Blalock, Martin & Sellari, LLC
- Audited financials
- Franchisor revenue
- $2.7M
- vs $2.6M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Relentless Brands
- Plunge House Franchising
- Human Nutrition
- Tattle Marketing
- Relentless Project Management
- Relentless Retail
- Relentless Marketing
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Adam Rice
- Headquarters
- NC
- Founded
- 2018
- FDD year
- 2024
- States available
- 13
Can you afford it, and what does the money buy?
Entry cost is about average for a health & fitness franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $40K | $50K |
| Equipment, build-out, other | $297K | $572K |
| Total initial investment | $397K | $682K |
Source: ISI Elite Training 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $397K – $682K
- Bottom third — review vs category
- Liquid capital req'd
- $40K – $50K
- Bottom third — review vs category
- Franchise fee
- $10K – $60K
- Bottom third — review vs category
- Royalty
- 7.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $750 |
| Training fee | $7K |
| Transfer fee | $10K |
| Renewal fee | $15K |
| Inventory (initial) | $2K – $4K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
ISI Elite Training did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one ISI Elite Training unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
37%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Total revenue of $2,657,822.42 for fiscal year ending December 31, 2023, per franchisor's most recent audited financial statements (cited in Item 6). Rebates received were $110,875.12 (4.17% of total revenue); tech fees were $409,298 (16%). Audited financial statements (Exhibit H) balance-sheet detail not present in extractable text (image-based exhibit).
Combines different outlet types in one figure
- Item 19 type
- gross revenue by tier
- Sample size
- 27
- vs category median 12 · large
- Range (low → high)
- $191K→$824K
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Health & Fitness average).
Disclosure
Item 19 reports gross revenue by tier rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 233.3% CAGR over 3 years across 42 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How ISI Elite Training Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 42
- Opened
- 18
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 95%
- vs corporate-owned
- Net growth (3-yr)
- Outlier (see FDD)
- Likely small-sample artifact
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 18
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 2
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 5.0%
- Owners selling to other franchisees
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 9 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 41
- Loan volume
- $12.1M
- Median loan
- $350K
- 50th percentile
- Charge-off rate
- 4.9%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 95.1%
- 5-yr charge-off
- 28.6%
- Loans approved 2021+
- Active lenders
- 11
- Defaults
- 2
- Typical loan rate
- 9.3%
- avg rate to borrowers
- Franchised industry avg
- 15.8%
- brand beats franchise avg ↓
- Jobs supported
- 445
- 3.7 per loan
- Lender concentration
- 66%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in fitness and recreational sports centers, franchised businesses charge off at 15.8% vs 18.2% for independents — franchising is associated with 13% lower SBA default risk in this category.
Top lenders financing ISI Elite Training franchisees
Showing 3 of 11 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into ISI Elite Training's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 12 states
- Startup risk premium and job creation velocity
- 5-year lending trend
Instant access. No subscription.
What could kill this investment?
SBA loans charge off at 4.9% — 69% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
ISI Elite Training presents moderate-to-high risk due to undisclosed profitability data, franchisor financial concerns, and explosive growth that may outpace operational support infrastructure.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $345,000
Bankruptcy (Item 4)
Disclosed in last 7 years
Cruz Parmer, Director of Real Estate and Construction for Relentless Brands LLC, filed Chapter 7 bankruptcy (Case No. 21-55237-jwc, N.D. Georgia) on July 13, 2021; discharged October 22, 2021.
Audited financials (Item 21)
Yes · Divine, Blalock, Martin & Sellari, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 68 / 100 verdict
- 01MEDNet income not disclosed — unable to assess actual franchisee profit margins after 7% royalty + operating costs
- 02HIGHGoing Concern status is FALSE — suggests potential financial instability at franchisor level
- 03MINORHigh unit growth (81.8% YoY) may indicate aggressive recruitment over sustainable support — quality vs. quantity concern
- 04MINOR10-year term is extended lock-in with 7% royalty on gross (not net) — high ongoing cost structure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 2 mi |
| Territory population | 50,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | No |
| Jury trial waiver | No |
| Governing law | NC |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 119 hrs
- On-the-job training
- 39 hrs
- Training location
- Charlotte, North Carolina (corporate headquarters) and virtual
- Ongoing training
- Required
- Time to open
- 10 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- MindBody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MindBody
Item 20 · call current owners
Franchisee Contacts
58 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ISI Elite Training · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ISI Elite Training franchise?
The total investment to open a ISI Elite Training franchise ranges from $397K – $682K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ISI Elite Training franchise owners earn?
ISI Elite Training does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the ISI Elite Training FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the ISI Elite Training FDD and qualifies whose outlets they describe.
What is ISI Elite Training's franchise failure rate?
Based on SBA 7(a) loan data, ISI Elite Training has a charge-off rate of 4.9% across 41 loans, meaning 4.9% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ISI Elite Training franchise locations are there?
As of their most recent FDD filing, ISI Elite Training has 42 total units in the United States, including 40 franchised units and 2 company-owned units. 18 new units were opened in the latest reporting year.
Is ISI Elite Training a good franchise to buy?
FranchiseVerdict rates ISI Elite Training as a A-grade franchise with a verdict score of 68 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.