Pilates Addiction
Formerly known as The Addiction
Bottom line
- Total investment $304K – $699K including a $65K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $452K/year (median $374K).
- Rated CAUTION with a risk score of 74/100.
- Emerging franchise — only 1 year of franchising with 11 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Pilates Addiction unit return on the cash you put in?
Unlevered ROIC · per unit
24%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Pilates Addiction units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$1.9M
on $9.5M purchase
Total debt
$7.6M
SBA $4.7M + senior + seller note
Overview
About
Pilates Addiction franchisees operate boutique Pilates studios offering reformer and mat classes, personal training, and membership packages. Day-to-day operations include scheduling instructors, managing class capacity, maintaining equipment, handling member billing/retention, and overseeing sales/marketing to drive new membership acquisition.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
High-risk investment with a financially unstable franchisor, litigation-plagued leadership from failed Xponential Fitness venture, undisclosed profitability data, and a micro-system of 11 units with unknown growth.
Score breakdown · what drove the 74 / 100 rating
- 01HIGHPending litigation involving both founder/officers (Sarah Luna and Anthony Geisler) alleging fraud, disclosure violations, and franchisee disputes from their previous Xponential Fitness roles creates credibility and legal risk
- 02HIGHGoing Concern status is FALSE — indicates financial instability and potential solvency questions at corporate level
- 03MEDNet Income not disclosed despite $451,547 average revenue — inability or unwillingness to provide profitability data is a major transparency red flag
- 04MEDOnly 11 units with unknown growth trajectory — extremely small system suggests limited brand traction and high failure risk
- 05MEDHigh investment range ($303K-$699K) paired with undisclosed profitability creates asymmetric risk for franchisees
- 06MED8% royalty on gross sales (not net) combined with non-disclosed net income means franchisees cannot model true ROI
- 07HIGHLitigation involving disclosure violations and fraud allegations directly undermines Item 23 (litigation disclosures) credibility
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
32 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Pilates Addiction · FDD (2025) PDF