EPOC Experience Franchise Cost, Revenue & Review 2026
Formerly known as EPOC Guys
- Investment
- $291K – $950K
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
EPOC Experience is a boutique fitness franchise offering high-intensity, recovery-focused group training. Franchisees run the studios, managing coaches, class scheduling, and membership growth.
FranchiseVerdict summary · 2026
A EPOC Experience franchise requires a total initial investment of $291K – $950K, including a $35K franchise fee and an ongoing 7.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $291K – $950K
- 56th pct Health & Fitn…
- Avg gross sales
- N/A
- Royalty
- 7.0%
- 37th pct Health & Fitn…
- Units
- 12
- 38th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $291K – $950K including a $35K franchise fee, 7.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict B (Above average), verdict score 55/100 (higher is better).
- GROWTHPositive: net +1 franchised outlets in the latest year (1 opened, 0 closed) (Item 20).
- DATAThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- The EPOC Guys, LLC
- CEO title
- President
- Daniel M. Gordon
- Incorporated in
- IL
- HQ
- 1911 Lake Ridge Dr., Vandalia, IL 62471
- Auditor
- FPM CPAs (fpmcpa.com, Albuquerque, NM)
- Audited financials
- Franchisor revenue
- $363K
- vs $138K prior year
Affiliated brands
- of us
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Daniel M. Gordon
- Headquarters
- IL
- Founded
- 2022
- FDD year
- 2024
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 58% above the typical health & fitness franchise.
Source: FDD 2024 · Items 5–7
The filing's Item 7 TOTAL row prints $291,000 to $950,000. Its own line items add to $290,000 to $1,527,500. The total is shown as the franchisor printed it; the lines are listed as printed. FILING ARITHMETIC DOES NOT FOOT. The Fitness Center table (pp.14-15) prints TOTAL $291,000-$950,000 (= headline), but its 14 lines sum to $290,000 low (printed total is $1,000 higher; no line accounts for it) and $1,527,500 high (printed total is $577,500 LOWER than its own lines - Improvements $400,000 + Exercise Equipment $750,000 alone exceed $950,000).
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Note 1) | $35K | $35K | |
| Lease and Security Deposit (Note 2) | $4K | $16K | |
| Improvements/Construction/ and Interior Design (Note 3) | $10K | $400K | |
| Signage – internal and external | $6K | $20K | |
| Exercise Equipment (Note 4) | $151K | $750K | |
| Furniture, Fixtures & Non-Exercise Equipment (Note 5) | $50K | $150K | |
| Computer System (Note 6) | $2K | $5K | |
| Licenses, permits, dues, deposits, etc. (Note 7) | $500 | $3K | |
| Travel and Living Expenses while Training | $3K | $5K | |
| Initial Inventory (Note 8) | $2K | $6K | |
| Professional Fees (Note 9) | $1K | $4K | |
| Insurance Quarterly payment (Note 10) | $1K | $2K | |
| Grand Opening Advertising | $5K | $7K | |
| Additional Funds – 3 months (Note 11) | $20K | $125K | |
| Total initial investment | $290K | $1.5M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $291K – $950K
- Middle of category vs category
- Liquid capital req'd
- $20K – $125K
- Middle of category vs category
- Franchise fee
- $35K – $35K
- Top 40% of category vs category
- Royalty
- 7.0%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $0 |
| Transfer fee | $50 |
| Renewal fee | $9K |
| Inventory (initial) | $2K – $6K |
| Total fee load | 10.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
EPOC Experience makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one EPOC Experience unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 10.0% (near the Health & Fitness median).
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
Net unit growth of +25.0% over 3 years (1 opened, 0 closed).
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness medians
How EPOC Experience Compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 12
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 7
- Corporate units in the system
- % franchised
- 42%
- vs corporate-owned
- Net growth (3-yr)
- +25.0%
- Net unit change over 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
Where the owners are · Item 20 owner list
0 current owners across 0 states; 2 former (terminated, transferred or not renewed) listed separately.
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage franchise with promising growth but opaque unit economics, no profitability disclosure, and high minimum royalties create material risk for franchisees.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · FPM CPAs (fpmcpa.com, Albuquerque, NM)
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
2023 Total Income From Operations $363,495 = Franchise Fees $158,275 + Sales $205,220; FY ends Dec 31; 2022 figures from inception (Aug 1, 2022) audited by a prior auditor.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 55 / 100 verdict
- 01MINORNo average revenue or net income disclosure (Item 19) — impossible to validate ROI claims
- 02MEDOnly 12 units system-wide indicates early-stage/unproven model with limited track record
- 03MINORRoyalty floor of $3,000/month ($36K annually) creates high breakeven threshold for smaller locations
- 04MINOR25% YoY growth is positive but small absolute unit count means single closures significantly impact retention metrics
- 05MEDNo litigation disclosed is positive, but lack of Item 19 data prevents assessment of franchisee profitability
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 2 mi |
| Territory population | 50,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Vandalia, IL |
| Jury trial waiver | No |
| Governing law | IL |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 14 hrs
- On-the-job training
- 28 hrs
- Training location
- Greenville, IL or franchisee location
- Franchisor financing
- Not offered
- Item 10
- POS system
- Gym Assistant and Mariana Tek
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Gym Assistant and Mariana Tek
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a EPOC Experience franchise?
The total investment to open a EPOC Experience franchise ranges from $291K – $950K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do EPOC Experience franchise owners earn?
EPOC Experience makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns EPOC Experience?
EPOC Experience is franchised by The EPOC Guys, LLC. The FDD names no parent company. Source: FDD Item 1, 2024 filing.
What is Item 19 in the EPOC Experience FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the EPOC Experience FDD and qualifies whose outlets they describe.
What is EPOC Experience's franchise failure rate?
SBA 7(a) loan charge-off data is not available for EPOC Experience (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many EPOC Experience franchise locations are there?
As of their most recent FDD filing, EPOC Experience has 12 total units in the United States, including 5 franchised units and 7 company-owned units. 1 new units were opened in the latest reporting year.
Is EPOC Experience a good franchise to buy?
FranchiseVerdict rates EPOC Experience as a B-grade franchise with a verdict score of 55 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.