FranchiseVerdict
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FV-00866·STRONGExcellent81

EPOC Experience

Formerly known as EPOC Guys

Health & FitnessFranchising since 2022Website
Investment
$71K – $950K
11th pct Health & Fitn…
Avg revenue
58th pct Health & Fitn…
Royalty
Units
12
41st pct Health & Fitn…
SBA default

Bottom line

  • Total investment $71K – $950K including a $35K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 54/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
The EPOC Guys, LLC
Incorporated in
Illinois
HQ
1911 Lake Ridge Dr., Vandalia, IL 62471
Auditor
FPM & Associates
Audited financials
Franchisor revenue
$138K
vs $363K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one EPOC Experience unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $71K–$950K
Working capital
$
FDD reports $10K–$125K

Unlevered ROIC · per unit

39%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$225K
EBITDA margin
30.0%
Total invested
$578K
Payback
31 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

EPOC Experience appears to be an experiential entertainment or education franchise (likely VR, escape rooms, or immersive events). Franchisees manage day-to-day operations including customer experience delivery, staff scheduling, marketing, and facility maintenance within their protected territory.

CEO
Daniel M. Gordon
Founded
2022
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$71K – $950K
All-in to open one unit
Liquid capital
$10K – $125K
Cash you must have on hand
Franchise fee
$35K
Royalty
greater of 7% of Gross Revenue or $3,000 per month
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
12
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
7
Corporate units in the system
% franchised
42%
vs corporate-owned
Net growth (yr3)
+25.0%
Net unit change last year
2023
5+1
Franchised units
2024
4
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Early-stage franchise with promising growth but opaque unit economics, no profitability disclosure, and high minimum royalties create material risk for franchisees.

Score breakdown · what drove the 54 / 100 rating

  1. 01MINORNo average revenue or net income disclosure (Item 19) — impossible to validate ROI claims
  2. 02MINORWide investment range ($71K–$950K) suggests inconsistent unit economics or unclear cost structure
  3. 03MEDOnly 12 units system-wide indicates early-stage/unproven model with limited track record
  4. 04MINORRoyalty floor of $3,000/month ($36K annually) creates high breakeven threshold for smaller locations
  5. 05MINOR25% YoY growth is positive but small absolute unit count means single closures significantly impact retention metrics
  6. 06HIGHNo litigation disclosed is positive, but lack of Item 19 data prevents assessment of franchisee profitability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius / Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Illinois

Item 11

Training & Operations

Classroom training
22 hrs
On-the-job training
32 hrs
POS system
Gym Assistant and Mariana Tek
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

6 numbers

Locked
(505) 323-••••
NM
(618) 740-••••
IL
(217) 774-••••
IL

One-time purchase · CSV download · Validation questions included

FDD download

EPOC Experience · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above