FranchiseVerdict
APRICOT LANE BOUTIQUE logo
FV-00161·MODERATEExcellent86

Apricot Lane Boutique

Formerly known as Country Visions Cooperative

RetailFranchising since 1996Website
Investment
$150K – $342K
33rd pct Retail
Avg revenue
53rd pct Retail
Royalty
5.5%
41st pct Retail
Units
85
58th pct Retail
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $150K – $342K including a $40K franchise fee, 5.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).
  • System contracting at -24.1% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
COUNTRY VISIONS, INC.
Incorporated in
California
HQ
1339 Oliver Road, Suite A, Fairfield, California 94534
Auditor
Scinto Group, LLP
Audited financials
Franchisor revenue
$2.3M
vs $3.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one APRICOT LANE BOUTIQUE unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $150K–$342K
Working capital
$
FDD reports $20K–$40K

Unlevered ROIC · per unit

23%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$64K
EBITDA margin
8.5%
Total invested
$276K
Payback
52 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate women's boutique retail locations selling contemporary clothing, accessories, and lifestyle products. Day-to-day operations include inventory management, visual merchandising, customer service, point-of-sale management, and local marketing to drive foot traffic and repeat business.

CEO
Christopher Lanning
Founded
1996
FDD year
2026
States available
37

Item 7 · what it costs

The Vitals

Total investment
$150K – $342K
All-in to open one unit
Liquid capital
$20K – $40K
Cash you must have on hand
Franchise fee
$40K
Royalty
5.5%
Gross Revenues · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
85
Opened
3
Last reporting year
Closed
27
Turnover rate
31.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-22.0%
Net unit change last year
3-yr CAGR
-24.1%
Compounded over last 3 years
2024
85-24
Franchised units
2025
109
Franchised units
2026
112
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 38 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 38 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
26
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Apricot Lane Boutique presents HIGH RISK due to accelerating unit contraction, complete absence of financial disclosure, and unclear franchisor viability despite no formal going concern statement.

Score breakdown · what drove the 63 / 100 rating

  1. 01MEDSevere unit decline of 22% year-over-year (85 units) indicates systemic problems or market contraction
  2. 02MEDNo Item 19 financial performance data disclosed — inability to validate revenue/profitability claims
  3. 03MEDHigh total investment ($149,950–$342,300) combined with undisclosed average unit economics creates ROI uncertainty
  4. 04MINOR5.5% royalty on unknown revenues limits visibility into franchisor's profitability alignment
  5. 05MINORFranchise fee of $39,500 is substantial given declining unit count and lack of performance transparency

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius or Property
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
131 hrs
On-the-job training
55 hrs
POS system
POSIM EVO
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

96 numbers

Locked
(971) 357-••••
OR
(571) 378-••••
VA
(770) 672-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

APRICOT LANE BOUTIQUE · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above