Bottom line
- Total investment $68K – $113K including a $50K franchise fee, 50.0% ongoing royalty.
- Average unit revenue of $299K/year (median $259K).
- Rated MODERATE with a risk score of 66/100.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Website Closers unit return on the cash you put in?
Unlevered ROIC · per unit
-69%
Negative
Overview
About
Website Closers franchisees operate a B2B sales/service business focused on closing website-based deals or contracts for small-to-medium businesses. Daily activities likely involve lead generation, sales consultations, proposal development, and deal negotiation to generate commissions that are then split 50/50 with the franchisor.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 27 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
High-risk franchise with shrinking unit base, unsustainable 50% royalty structure, undisclosed profitability metrics, and corporate financial concerns.
Score breakdown · what drove the 66 / 100 rating
- 01MINORDeclining unit count: -7.1% YoY (27 units) indicates system contraction and potential franchisee dissatisfaction
- 02MEDExtreme royalty burden: 50% of net commissions is exceptionally high and leaves minimal margin for franchisee operations
- 03MEDNo Item 19 disclosure: Average Net Income not disclosed prevents validation of actual profitability claims
- 04MEDHigh initial investment with unclear ROI: $67,700-$112,600 investment with no disclosed net income creates uncertainty on payback period
- 05MINORRevenue concentration risk: $298,522 average revenue suggests dependency on consistent sales performance with 50% immediately claimed by franchisor
- 06HIGHGoing Concern status: False indicates potential financial instability at corporate level, raising franchisor sustainability questions
- 07MINORAggressive franchise fee: $50,000 upfront fee on a $67,700 minimum investment (74% of total) is capital-intensive for service-based model
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
44 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Website Closers · FDD (2025) PDF