FranchiseVerdict
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FV-02138·STRONGExcellent95

Renovation Sells

Real EstateFranchising since 2020Website
Investment
$79K – $101K
71st pct Real Estate
Avg revenue
$2.3M
28th pct Real Estate
Royalty
7.0%
50th pct Real Estate
Units
43
34th pct Real Estate
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $79K – $101K including a $50K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $2.3M/year (median $25K). Estimated payback in 0.2 years.
  • Rated STRONG with a risk score of 19/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Renovation Sells Franchising, LLC
Parent company
Renovation Sells Holdings, LLC
Incorporated in
Illinois
HQ
2370 N. Elston Avenue, Chicago, Illinois 60614
Auditor
REESE CPA LLC
Audited financials
Franchisor revenue
$407K
vs $1.7M prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Renovation Sells unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,340,056
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $79K–$101K
Working capital
$
FDD reports $5K–$13K

Unlevered ROIC · per unit

354%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$351K
EBITDA margin
15.0%
Total invested
$99K
Payback
3 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Renovation Sells units return on equity?

Edit assumptions

Equity IRR · 5-yr

30.4%

3.77× MOIC

Year-1 DSCR

2.65×

EBITDA ÷ debt service

Equity required

$8.1M

on $18.7M purchase

Total debt

$10.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($9.4M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate residential or commercial renovation/remodeling service businesses, likely managing project acquisition, contractor coordination, budgeting, and client relationships. Day-to-day activities include sales consultations, project estimation, crew supervision, quality control, and customer communication to deliver renovation projects on time and within budget.

CEO
Michael Valente
Founded
2020
FDD year
2024
States available
19

Item 7 · what it costs

The Vitals

Total investment
$79K – $101K
All-in to open one unit
Liquid capital
$5K – $13K
Cash you must have on hand
Franchise fee
$50K
Royalty
7.0%
Percentage of Gross Revenues · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
0.2 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.3M
Per unit, per year
Median gross sales
$25K
Item 19 type
Affiliate Owned Outlet
Sample size
1 units
vs category median 41 · small
Range (low → high)
$3K$319K
Cohort dispersion
Transparency
10 / 5
vs category median 0 / 5 · above
Revenue rank28th
vs Real Estate peers
Investment cost rank71th
Lower investment ranks lower (better)
Royalty rate rank50th
Lower royalty = lower percentile (better)
Unit count rank34th
vs Real Estate peers
Risk score rank0th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
43
Opened
13
Last reporting year
Closed
4
Turnover rate
9.3%
Company-owned
1
Corporate units in the system
% franchised
98%
vs corporate-owned
Net growth (yr3)
+29.0%
Net unit change last year
3-yr CAGR
Outlier (see FDD)
Likely small-sample artifact
2022
40+9
Franchised units
2023
31
Franchised units
2024
8
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
18
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

19
Risk · 0-100
STRONG19 / 100

Moderate-risk renovation services franchise with strong headline metrics but lack of franchisee-level financial transparency and aggressive growth trajectory warrant careful validation.

Score breakdown · what drove the 19 / 100 rating

  1. 01MINORHigh unit growth rate (29% YoY) may indicate unsustainable expansion or survivor bias in reported financials
  2. 02MEDFranchise fee ($50,000) represents 63% of minimum total investment, leaving limited working capital
  3. 03MEDNo Item 19 financial performance representations disclosed — actual franchisee results unknown
  4. 04MINOR7% royalty on $2.34M average revenue equals $163,800 annually, material cost not reflected in net income claim

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Illinois

Item 11

Training & Operations

Classroom training
22 hrs
On-the-job training
41 hrs
POS system
QuickBooks online, Buildertrend, ProfitKeeper
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

18 numbers

Locked
(317) 232-••••
IN
(360) 902-••••
WA
(808) 586-••••
HI

One-time purchase · CSV download · Validation questions included

FDD download

Renovation Sells · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above