Renovation Sells Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Renovation Sells is a home renovation franchise offering fast, pre-sale updates like kitchen and bathroom refreshes to help homes sell for more. Franchisees run local operations, managing design, contractors, and projects.
FranchiseVerdict summary · 2026
A Renovation Sells franchise requires a total initial investment of $79K – $101K, including a $50K franchise fee and an ongoing 7.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $79K – $101K
- 19th pct Home Services
- Avg gross sales
- N/A
- Company-owned only1 outlet
- Royalty
- 7.0%
- 34th pct Home Services
- Units
- 43
- 41st pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $79K – $101K including a $50K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 disclosed $2.3M from 1 affiliate-owned outlet across 43 total units. This reflects franchisor operations, not franchisee performance.
- RISKVerdict A (Strongest tier), verdict score 64/100 (higher is better).
- FLAG4 units terminated last reporting year (9.3% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Renovation Sells Franchising, LLC
- Parent company
- Renovation Sells Holdings, LLC
- CEO title
- Chief Executive Officer
- Michael Valente
- Incorporated in
- Illinois
- HQ
- 2370 N. Elston Avenue, Chicago, Illinois 60614
- Auditor
- REESE CPA LLC
- Audited financials
- Franchisor revenue
- $407K
- vs $1.7M prior year
Overview
About
- CEO
- Michael Valente
- Headquarters
- IL
- Founded
- 2020
- FDD year
- 2024
- States available
- 19
Can you afford it, and what does the money buy?
Entry cost runs 60% below the typical home services franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $50K | $50K |
| Working capital (3–6 mo) | $5K | $13K |
| Equipment, build-out, other | $24K | $38K |
| Total initial investment | $79K | $101K |
Source: Renovation Sells 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $79K – $101K
- Top 40% of category vs category
- Liquid capital req'd
- $5K – $13K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Middle of category vs category
- Royalty
- 7.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $150 |
| Transfer fee | $5K |
| Renewal fee | $5K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Renovation Sells did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Renovation Sells unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
83%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 19 disclosed $2.3M from 1 affiliate-owned outlet across 43 total units. This reflects franchisor operations, not franchisee performance.
Company-owned outlets only - not franchisee performance
Based on a single outlet - not a system average
- Item 19 type
- Affiliate Owned Outlet
- Sample size
- 1 outlet
- vs category median 32 · small
- Source filing
- FDD 2024
- The FDD edition these figures were read from
- Transparency
- 6 / 10
- vs category median 4 / 10 · above
Compared against 321 Home Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Home Services average).
Disclosure
Item 19 reports Affiliate Owned Outlet rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 425.0% CAGR over 3 years across 43 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How Renovation Sells Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 43
- Opened
- 13
- Last reporting year
- Closed
- 4
- Terminated
- 4
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.5%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
- Net growth (3-yr)
- Outlier (see FDD)
- Likely small-sample artifact
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 13
- Terminated (3yr)
- 4
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 19 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
19
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 8 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 8
- Loan volume
- $987K
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (8 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Renovation franchisor with strongly negative net worth (-$2,736,027) and a large net loss (-$1,081,614) on $1.67M revenue, though audited and Item 19 disclosed with rapid unit growth (+425% to 43 units). No litigation, bankruptcy, or going-concern note, but negative equity plus sizable losses stack two real financial concerns.
Audited financials (Item 21)
Yes · REESE CPA LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 64 / 100 verdict
- 01MINORNegative net worth -$2,736,027
- 02MINORNet loss -$1,081,614 on $1.67M revenue
- 03MEDNo going-concern note despite losses; audited, Item 19 disclosed
- 04MINORRapid growth +425% offsets somewhat
- 05MINORNo litigation or bankruptcy
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Zip codes |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Illinois |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 22 hrs
- On-the-job training
- 41 hrs
- POS system
- QuickBooks online, Buildertrend, ProfitKeeper
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks online, Buildertrend, ProfitKeeper
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Renovation Sells franchise?
The total investment to open a Renovation Sells franchise ranges from $79K – $101K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Renovation Sells franchise owners earn?
Renovation Sells does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Renovation Sells FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Renovation Sells FDD and qualifies whose outlets they describe.
What is Renovation Sells's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Renovation Sells (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Renovation Sells franchise locations are there?
As of their most recent FDD filing, Renovation Sells has 43 total units in the United States, including 42 franchised units and 1 company-owned units. 13 new units were opened in the latest reporting year.
Is Renovation Sells a good franchise to buy?
FranchiseVerdict rates Renovation Sells as a A-grade franchise with a verdict score of 64 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.