FranchiseVerdict
Villa Pizza logo
FV-02895·CAUTIONExcellent91

Villa Pizza

Formerly known as Villa Italian Kitchen

Food & Beverage - Full ServiceFranchising since 1997Website
Investment
$374K – $1.5M
50th pct Full Service
Avg revenue
$1.1M
20th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
59
75th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $374K – $1.5M including a $25K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $1.1M/year (median $794K).
  • Rated CAUTION with a risk score of 74/100. SBA loan default rate of 0.0% across 17 loans (below the industry average).
  • System contracting at -12.8% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Villa Pizza, LLC
Incorporated in
Delaware
HQ
25 Washington Street, Morristown, NJ 07960
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$2.4M
vs $2.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Villa Pizza unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,069,372
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $374K–$1.5M
Working capital
$
FDD reports $6K–$20K

Unlevered ROIC · per unit

16%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$150K
EBITDA margin
14.0%
Total invested
$929K
Payback
74 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Villa Pizza units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.5M

on $7.5M purchase

Total debt

$6.0M

SBA $3.7M + senior + seller note

Overview

About

Villa Pizza franchisees operate casual dining/QSR pizza restaurants, managing daily food preparation, customer service, inventory, and staffing. Franchisees remit 6% of gross revenue in royalties regardless of profitability while operating under a 10-year agreement in an unprotected territory.

CEO
Anthony Scotto
Founded
1999
FDD year
2026
States available
16

Item 7 · what it costs

The Vitals

Total investment
$374K – $1.5M
All-in to open one unit
Liquid capital
$6K – $20K
Cash you must have on hand
Franchise fee
$25K
Royalty
6.0%
Gross Revenue · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.1M
Per unit, per year
Median gross sales
$794K
Item 19 type
Average and Median Gross Sales
Sample size
54 units
vs category median 15 · large
Range (low → high)
$165K$3.7M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank20th
vs Food & Beverage - Full Service peers
Investment cost rank50th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank75th
vs Food & Beverage - Full Service peers
Risk score rank91th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
59
Opened
0
Last reporting year
Closed
5
Turnover rate
8.5%
Company-owned
25
Corporate units in the system
% franchised
58%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
-5.6%
Net unit change last year
3-yr CAGR
-12.8%
Compounded over last 3 years
2024
34-5
Franchised units
2025
36
Franchised units
2026
39
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 25 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 25 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
17
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

74
Risk · 0-100
CAUTION74 / 100

HIGH RISK: Shrinking franchise system with false going concern status, multiple ongoing litigations, non-transparent financials, and regulatory scrutiny indicates potential corporate instability with limited franchisee protections.

Score breakdown · what drove the 74 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates potential financial distress or solvency concerns at corporate level
  2. 02MINORUnit count declining 5.6% YoY (59 units) — shrinking system suggests franchisee dissatisfaction or market challenges
  3. 03MEDNet Income not disclosed — lack of transparency on profitability; unable to validate ROI claims against $373,750-$1,457,500 investment range
  4. 04HIGHMultiple active litigations including trademark disputes, lease defaults, consumer fraud claims, and regulatory investigations by Washington AG
  5. 05MINORUnpaid royalty lawsuits indicate franchisees unable to meet payment obligations or corporate enforcement issues
  6. 06MINORNo territory protection — direct competition possible from other Villa Pizza franchisees in your market
  7. 07MED6% royalty on undisclosed net margins creates unknown burden; at $1.07M avg revenue, that's ~$64,000 annually in royalties with unknown profitability baseline

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
12 hrs
On-the-job training
133 hrs
POS system
Oracle/Simphony
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

49 numbers

Locked
(404) 762-••••
GA
(772) 878-••••
FL
(517) 335-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

Villa Pizza · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above