FranchiseVerdict
Sonny’s BBQ logo
FV-02393·MODERATEExcellent91

Sonny’s BBQ

Food & Beverage - Full ServiceFranchising since 1991Website
Investment
$718K – $1.1M
80th pct Full Service
Avg revenue
$3.2M
53rd pct Full Service
Royalty
4.5%
13th pct Full Service
Units
91
81st pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $718K – $1.1M including a $35K franchise fee, 4.5% ongoing royalty.
  • Average unit revenue of $3.2M/year (median $3.1M).
  • Rated MODERATE with a risk score of 55/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
SONNY’S FRANCHISE COMPANY
Incorporated in
Florida
HQ
359 Carolina Avenue, Suite A, Winter Park, Florida 32789
Auditor
Schafer, Tschopp, Whitcomb, Mitchell & Sheridan, LLP
Audited financials
Franchisor revenue
$23.1M
vs $22.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sonny’s BBQ unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $3,218,724
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $718K–$1.1M
Working capital
$
FDD reports $41K–$87K

Unlevered ROIC · per unit

54%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$531K
EBITDA margin
16.5%
Total invested
$978K
Payback
22 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Sonny’s BBQ units return on equity?

Edit assumptions

Equity IRR · 5-yr

25.7%

3.14× MOIC

Year-1 DSCR

3.24×

EBITDA ÷ debt service

Equity required

$16.4M

on $30.6M purchase

Total debt

$14.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($15.3M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Sonny's BBQ franchisees operate fast-casual or full-service barbecue restaurants, managing daily operations including food prep, smoking meats, customer service, staffing, and inventory. Operators handle P&L responsibility for a high-labor, commodity-dependent business with significant food cost volatility and equipment maintenance demands.

CEO
James S. Yarmuth
Founded
1980
FDD year
2024
States available
8

Item 7 · what it costs

The Vitals

Total investment
$718K – $1.1M
All-in to open one unit
Liquid capital
$41K – $87K
Cash you must have on hand
Franchise fee
$35K
Royalty
4.5%
Gross Receipts · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
6.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$3.2M
Per unit, per year
Median gross sales
$3.1M
Item 19 type
Gross Sales
Sample size
89 units
vs category median 15 · large
Range (low → high)
$1.9M$5.6M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank53th
vs Food & Beverage - Full Service peers
Investment cost rank80th
Lower investment ranks lower (better)
Royalty rate rank13th
Lower royalty = lower percentile (better)
Unit count rank81th
vs Food & Beverage - Full Service peers
Risk score rank30th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
91
Opened
0
Last reporting year
Closed
3
Turnover rate
3.3%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
-3.2%
Net unit change last year
3-yr CAGR
-2.2%
Compounded over last 3 years
2022
90-3
Franchised units
2023
93
Franchised units
2024
92
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

55
Risk · 0-100
MODERATE55 / 100

Declining unit base combined with non-disclosed profitability metrics and high capital requirements creates meaningful investment risk despite strong average revenue.

Score breakdown · what drove the 55 / 100 rating

  1. 01MINORUnit count declining 3.2% YoY (91 units) suggests system contraction and potential market saturation or performance issues
  2. 02MEDNet income not disclosed in Item 19 prevents ROI analysis and obscures profitability reality for franchisees
  3. 03MEDHigh initial investment ($717.5K–$1.11M) against undisclosed net income creates significant financial risk without transparent earnings data
  4. 04MINORModest royalty rate (4.5%) may indicate franchisor relies on franchise fees rather than system health, concerning for ongoing support
  5. 05MINOR20-year term is lengthy commitment in QSR space where market conditions shift rapidly; difficult to exit underperforming locations

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
20 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
85 hrs
On-the-job training
450 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

97 numbers

Locked
(407) 660-••••
FL
(606) 678-••••
KY
(321) 867-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Sonny’s BBQ · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above