Vaura (Athletic Reformer Pilates) Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Vaura is a boutique fitness franchise offering athletic reformer Pilates classes and personal training. Franchisees run the studios, managing instructors, class scheduling, and membership growth.
FranchiseVerdict summary · 2026
A Vaura (Athletic Reformer Pilates) franchise requires a total initial investment of $867K – $1.4M, including a $100K franchise fee and an ongoing 7.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $867K – $1.4M
- 92nd pct Health & Fitn…
- Avg gross sales
- N/A
- 1 outlet
- Royalty
- 7.0%
- 30th pct Health & Fitn…
- Units
- 2
- 10th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $867K – $1.4M including a $100K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
- RISKVerdict D (Below average), verdict score 34/100 (higher is better).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Vaura Incorporated
- Parent company
- Vaura Holdings Incorporated
- Ultimate parent
- F45 Training Holdings Inc. dba FIT House of Brands
- CEO title
- Chief Executive Officer
- Thomas Dowd
- Incorporated in
- Delaware
- HQ
- 3601 South Congress Avenue, Building E, Austin, TX 78704
- Auditor
- Grant Thornton LLP
- Audited financials
- Franchisor revenue
- $38K
- vs $311K prior year
Affiliated brands
- Surf and Turf Holdings Pty Ltd
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Thomas Dowd
- Headquarters
- TX
- Founded
- 2023
- FDD year
- 2026
- States available
- 2
Can you afford it, and what does the money buy?
Entry cost runs 94% above the typical health & fitness franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown25 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Establishment Fee | $100K | $100K | |
| Document Preparation Fee | $3K | $3K | |
| Equipment Pack | $186K | $186K | |
| Promotional Merchandise | $3K | $3K | |
| Equipment Pack Shipping, Taxes and Duties | $0 | $27K | |
| Induction Seminar | $2K | $2K | |
| Head Trainer Induction | $600 | $600 | |
| Travel and Living Expenses during Training | $5K | $9K | |
| Real Property | $5K | $25K | |
| Architectural Floor Plan Design, Engineering, and Construction/Permit Documents | $28K | $45K | |
| Leasehold Improvements | $339K | $650K | |
| Utility Deposits | $1K | $2K | |
| Exterior and Interior Signage | $30K | $38K | |
| Furniture, Flooring, Fixtures, Other Equipment | $23K | $27K | |
| Office Equipment and Supplies | $1K | $3K | |
| Computer System | $1K | $2K | |
| Business Licenses and Permits | $1K | $3K | |
| On-site Training Fee | $11K | $15K | |
| Professional Services | $1K | $5K | |
| Insurance | $1K | $4K | |
| Total initial investment | $868K | $1.4M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $867K – $1.4M
- Bottom third — review vs category
- Liquid capital req'd
- $60K – $100K
- Bottom third — review vs category
- Franchise fee
- $100K – $100K
- Bottom third — review vs category
- Royalty
- 7.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $25K |
| Renewal fee | $25K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Vaura (Athletic Reformer Pilates) did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Vaura (Athletic Reformer Pilates) unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
18%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Based on a single outlet - not a system average
- Item 19 type
- gross sales
- Sample size
- 1 outlet
- vs category median 12 · small
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 3 / 10
- vs category median 4 / 10 · below
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Health & Fitness average).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
Net unit growth of +100.0% over 3 years (1 opened, 0 closed).
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How Vaura (Athletic Reformer Pilates) Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +100.0%
- Net unit change over 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 0
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 2 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
2
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Small Pilates franchisor (2 units, began 2023) with negative net worth -$227,541 and net loss -$46,548 on $311,263 revenue. Five disclosed matters involve affiliate F45 Training, incl. a $1.5M settled franchisee suit and two Washington State consent orders for FDD/FIPA violations. Concerns stacked but litigation is affiliate-level.
Litigation (Item 3)
8 case reference(s): 0 pending, 2 settled.
Largest disclosed settlement: $100,000
Bankruptcy (Item 4)
Disclosed in last 7 years
bankruptcy proceedings. What’s it like to be a Vaura Item 20 or Exhibit F list current and former franchisee? franchisees. You can contact them to ask about their experiences. What else should I know? These questions are only a few things you should look for. Review all 23 Items and all Exhibits in
Audited financials (Item 21)
Yes · Grant Thornton LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 34 / 100 verdict
- 01MINORNegative net worth -$227,541
- 02MINORNet loss -$46,548
- 03MINOR5 affiliate (F45) matters incl. $1.5M settlement and 2 regulatory consent orders
- 04MINOROnly 2 units
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | protected |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 5 |
View Item 3 litigation summary
8 case reference(s): 0 pending, 2 settled.
Items 10, 11
Training & Operations
- Classroom training
- 110 hrs
- On-the-job training
- 10 hrs
- Training location
- On-site and off-site
- Franchisor financing
- Offered
- Item 10
- POS system
- MindBody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MindBody
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Vaura (Athletic Reformer Pilates) franchise?
The total investment to open a Vaura (Athletic Reformer Pilates) franchise ranges from $867K – $1.4M, with an initial franchise fee of $100K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Vaura (Athletic Reformer Pilates) franchise owners earn?
Vaura (Athletic Reformer Pilates) does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Vaura (Athletic Reformer Pilates) FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Vaura (Athletic Reformer Pilates) FDD and qualifies whose outlets they describe.
What is Vaura (Athletic Reformer Pilates)'s franchise failure rate?
SBA 7(a) loan charge-off data is not available for Vaura (Athletic Reformer Pilates) (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Vaura (Athletic Reformer Pilates) franchise locations are there?
As of their most recent FDD filing, Vaura (Athletic Reformer Pilates) has 2 total units in the United States, including 2 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is Vaura (Athletic Reformer Pilates) a good franchise to buy?
FranchiseVerdict rates Vaura (Athletic Reformer Pilates) as a D-grade franchise with a verdict score of 34 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.