United Country Real Estate Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
United Country Real Estate is a residential and land brokerage franchise specializing in rural, farm, and small-town properties. Franchisees run independent offices recruiting agents and marketing listings, earning from commissions.
FranchiseVerdict summary · 2026
A United Country Real Estate franchise requires a total initial investment of $31K – $46K, including a $10K – $20K franchise fee and an ongoing 12.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $31K – $46K
- 11th pct Real Estate
- Avg gross sales
- N/A
- Royalty
- 12.0%
- 57th pct Real Estate
- Units
- 380
- 74th pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $31K – $46K including a $20K franchise fee, 12.0% ongoing royalty.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict D (Below average), verdict score 30/100 (higher is better).
- FLAGAuditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- United Country Real Estate, LLC
- Parent company
- Five D I, LLC
- Ultimate parent
- United Real Estate Holdings, LLC
- Predecessor
- United Country Real Estate, Inc.
- Prior franchisor entity
- CEO title
- Chief Executive Officer, Secretary and Board of Managers
- M. Daniel Duffy
- CEO experience
- 19 yrs
- Years in role or industry
- Incorporated in
- Delaware
- HQ
- 2820 N.W. Barry Road, Kansas City, Missouri 64154
- Auditor
- CBIZ CPAs P.C.
- Audited financials
- Franchisor revenue
- $20.1M
- vs $20.0M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
- CEO
- M. Daniel Duffy
- Headquarters
- MO
- Founded
- 1925
- FDD year
- 2025
- States available
- 42
Can you afford it, and what does the money buy?
Entry cost runs 82% below the typical real estate franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Feenot refundable | $10K | $20K | |
| Travel Costs for Initial Training | $50 | $1K | |
| Lodging Costs for Initial Training | $800 | $900 | |
| Personal Costs at Training | $75 | $575 | |
| Initial Affiliation Fee | $20 | $45 | |
| Real Property / Lease Hold Expenses | $0 | $2K | |
| Improvements, Fixtures and Equipment | $0 | $5K | |
| Initial Deposits and Service Payments | $350 | $2K | |
| Computer System | $0 | $1K | |
| Signs, Stationery and Supplies | $0 | $3K | |
| Broker Exam and License Fees | $5 | $200 | |
| Additional Funds (1st 3 months) | $0 | $10K | |
| Total initial investment | $11K | $46K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $31K – $46K
- Top 40% of category vs category
- Liquid capital req'd
- $0 – $10K
- Top 40% of category vs category
- Franchise fee
- $10K – $20K
- Top 40% of category vs category
- Royalty
- 12.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 12.0% of gross sales |
| Technology fee | $400 |
| Transfer fee | $5K |
| Renewal fee | $10 |
| Inventory (initial) | $3K |
| Total fee load | 6.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
United Country Real Estate did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one United Country Real Estate unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
138%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Real Estate average of 9.1%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System contracting at -4.1% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate averages
How United Country Real Estate Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 380
- Opened
- 21
- Last reporting year
- Closed
- 37
- Turnover rate
- 9.7%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -4.1%
- Net unit change over 3 years
- 3-yr CAGR
- -4.1%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 9
- Closed (3yr)
- 12
- Terminated (3yr)
- 2
- Non-renewed (3yr)
- 13
- Transfers (3yr)
- 17
- Transfer rate
- 4.5%
- Owners selling to other franchisees
- Termination rate
- 4.0%
- Franchisor-initiated terminations
- Ceased ops
- 3.2%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 42 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
42
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $325K
- Median loan
- $163K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (2 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Auditor raised a going-concern note with a large net loss of -$9,901,421 on revenue of $20M, and financial_distress is flagged (net worth barely positive at $130,814). Six litigation matters include 5 pending antitrust/NAR-commission class actions. The large 380-unit system is contracting (-4.1%) with no Item 19. Going-concern plus heavy class-action exposure plus the multi-million loss is serious.
Litigation (Item 3)
Three class action lawsuits alleging Sherman Act violations and anticompetitive behavior. United Real Estate and parent company United Real Estate Holdings named as defendants. One case settled with final approval November 4, 2024; one case consolidated; one case pending.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CBIZ CPAs P.C.⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 30 / 100 verdict
- 01MINORGoing-concern note flagged by auditor
- 02MINORLarge net loss: -$9,901,421
- 03MED5 pending antitrust/NAR-commission class actions
- 04MINORThin net worth: $130,814
- 05MINORNo Item 19 disclosure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | site license |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Kansas City, Missouri |
| Jury trial waiver | Yes |
| Governing law | Missouri |
| Litigation count | 6 |
View Item 3 litigation summary
Three class action lawsuits alleging Sherman Act violations and anticompetitive behavior. United Real Estate and parent company United Real Estate Holdings named as defendants. One case settled with final approval November 4, 2024; one case consolidated; one case pending.
Items 10, 11
Training & Operations
- Classroom training
- 23 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and classroom
- Ongoing training
- Required
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Bullseye Productivity Platform
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Bullseye Productivity Platform
Item 20 · call current owners
Franchisee Contacts
304 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
United Country Real Estate · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a United Country Real Estate franchise?
The total investment to open a United Country Real Estate franchise ranges from $31K – $46K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do United Country Real Estate franchise owners earn?
United Country Real Estate does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the United Country Real Estate FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the United Country Real Estate FDD and qualifies whose outlets they describe.
What is United Country Real Estate's franchise failure rate?
SBA 7(a) loan charge-off data is not available for United Country Real Estate (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many United Country Real Estate franchise locations are there?
As of their most recent FDD filing, United Country Real Estate has 380 total units in the United States, including 378 franchised units and 2 company-owned units. 21 new units were opened in the latest reporting year.
Is United Country Real Estate a good franchise to buy?
FranchiseVerdict rates United Country Real Estate as a D-grade franchise with a verdict score of 30 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.