United Country Real Estate Franchise Cost, Revenue & Review 2026
- Investment
- $31K – $46K
- Disclosed sales
- not disclosed
- SBA charge-off
- Under 10 loans (2)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
United Country Real Estate is a residential and land brokerage franchise specializing in rural, farm, and small-town properties. Franchisees run independent offices recruiting agents and marketing listings, earning from commissions.
FranchiseVerdict summary · 2026
A United Country Real Estate franchise requires a total initial investment of $31K – $46K, including a $10K – $20K franchise fee and an ongoing 12.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 4 headline figures on this page cite a page of the filing.
Overview
- Investment
- $31K – $46K
- 11th pct Real Estate
- Avg gross sales
- N/A
- Royalty
- 12.0%
- 69th pct Real Estate
- Units
- 380
- 74th pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $31K – $46K including a $20K franchise fee, 12.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict D (Below average), verdict score 30/100 (higher is better).
- GROWTHNegative: net -16 franchised outlets in the latest year (21 opened, 37 closed) (Item 20).
- FLAGAuditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- United Country Real Estate, LLC
- Parent company
- Five D I, LLC
- FDD Item 1, page 6 of the 2025 FDD
- Ultimate parent
- United Real Estate Holdings, LLC
- FDD Item 1, page 6 of the 2025 FDD
- Predecessor
- United Country Real Estate, Inc.
- Prior franchisor entity
- CEO title
- Chief Executive Officer, Secretary and Board of Managers
- M. Daniel Duffy
- CEO experience
- 19 yrs
- Years in role or industry
- Incorporated in
- Delaware
- HQ
- 2820 N.W. Barry Road, Kansas City, Missouri 64154
- Auditor
- CBIZ CPAs P.C.
- Audited financials
- Franchisor revenue
- $20.0M
- vs $20.1M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
- CEO
- M. Daniel Duffy
- Headquarters
- MO
- Founded
- 1925
- FDD year
- 2025
- States available
- 42
Can you afford it, and what does the money buy?
Entry cost runs 71% below the typical real estate franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Fee | $20K | $20K | |
| Travel Costs for Initial Training | $50 | $1K | |
| Lodging Costs for Initial Training | $800 | $900 | |
| Personal Costs at Training | $75 | $575 | |
| Initial Affiliation Fee | $20 | $45 | |
| Real Property/Lease Hold Expenses | $0 | $2K | |
| Improvements, Fixtures and Equipment | $3K | $5K | |
| Initial Deposits and Service Payments | $2K | $2K | |
| Computer System | $800 | $1K | |
| Signs, Stationery and Supplies | $0 | $3K | |
| Broker Exam and License Fees | $75 | $200 | |
| Additional Funds (1st 3 months) | $5K | $10K | |
| Total initial investment | $31K | $46K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $31K – $46K
- Top 40% of category vs category
- Liquid capital req'd
- $0 – $10K
- Top 40% of category vs category
- Franchise fee
- $10K – $20K
- Top 40% of category vs category
- Royalty
- 12.0%
- Tiered by sales volume · typical 6–8%
- Ad fund
- No advertising fund or cooperative; franchisor not requir…
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 12.0% of gross sales |
| Technology fee | $400 |
| Transfer fee | $5K |
| Renewal fee | $10 |
| Inventory (initial) | $0 – $3K |
| Total fee load | 6.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
United Country Real Estate makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one United Country Real Estate unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Real Estate median of 7.5%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System contracting at -4.1% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate medians
How United Country Real Estate Compares
Category median of published Real Estate brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 380
- Opened
- 21
- Last reporting year
- Closed
- 37
- Terminated
- 6
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 17
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.7%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -4.1%
- Net unit change over 3 years
- 3-yr CAGR
- -4.1%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 6
- Not renewed
- 17
- Transfer rate
- 4.5%
- Owners selling to other franchisees
- Termination rate
- 4.0%
- Franchisor-initiated terminations
- Ceased ops
- 3.2%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 42 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
42
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $325K
- Median loan
- $163K
- 50th percentile
- Charge-off rate
- Under 10 loans (2)
- Insufficient SBA coverage: 2 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (2)
- 5-yr charge-off
- Under 10 loans (2)
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
The auditor flagged going-concern doubt (Item 21) — the single biggest risk here.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Auditor raised a going-concern note with a large net loss of -$9,901,421 on revenue of $20M, and financial_distress is flagged (net worth barely positive at $130,814). Six litigation matters include 5 pending antitrust/NAR-commission class actions. The large 380-unit system is contracting (-4.1%) with no Item 19. Going-concern plus heavy class-action exposure plus the multi-million loss is serious.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Three class action lawsuits alleging Sherman Act violations and anticompetitive behavior. United Real Estate and parent company United Real Estate Holdings named as defendants. One case settled with final approval November 4, 2024; one case consolidated; one case pending.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CBIZ CPAs P.C.⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Franchisor-level (not unit-level) revenue reported: TOTAL REVENUES of $20,009,214 (2024) and $20,076,267 (2023), composed of royalties on franchisee transactions, other product/service fees, initial franchise fees/renewals, and transaction fees. No Item 19 unit-level financial performance representation is made.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 30 / 100 verdict
- 01MINORGoing-concern note flagged by auditor
- 02MINORLarge net loss: -$9,901,421
- 03MED5 pending antitrust/NAR-commission class actions
- 04MINORThin net worth: $130,814
- 05MINORNo Item 19 disclosure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 5 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | Yes |
| Arbitration location | Kansas City, Missouri |
| Jury trial waiver | Yes |
| Governing law | Missouri |
| Litigation count | 6 |
View Item 3 litigation summary
Three class action lawsuits alleging Sherman Act violations and anticompetitive behavior. United Real Estate and parent company United Real Estate Holdings named as defendants. One case settled with final approval November 4, 2024; one case consolidated; one case pending.
Items 10, 11
Training & Operations
- Classroom training
- 23 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and classroom
- Ongoing training
- Required
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Bullseye Productivity Platform
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Bullseye Productivity Platform
Item 20 · call current owners
Franchisee Contacts
304 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a United Country Real Estate franchise?
The total investment to open a United Country Real Estate franchise ranges from $31K – $46K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do United Country Real Estate franchise owners earn?
United Country Real Estate makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns United Country Real Estate?
United Country Real Estate is franchised by United Country Real Estate, LLC. Its parent company is Five D I, LLC. The ultimate parent named in the FDD is United Real Estate Holdings, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the United Country Real Estate FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the United Country Real Estate FDD and qualifies whose outlets they describe.
What is United Country Real Estate's franchise failure rate?
SBA 7(a) loan charge-off data is not available for United Country Real Estate (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many United Country Real Estate franchise locations are there?
As of their most recent FDD filing, United Country Real Estate has 380 total units in the United States, including 378 franchised units and 2 company-owned units. 21 new units were opened in the latest reporting year.
Is United Country Real Estate a good franchise to buy?
FranchiseVerdict rates United Country Real Estate as a D-grade franchise with a verdict score of 30 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.