Blue Diamond Sales & Rentals Franchise Cost, Revenue & Review 2026
- Investment
- $32K – $45K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Blue Diamond Sales & Rentals is a real estate franchise providing property management and rental services. Franchisees run local operations, managing rental properties, tenants, and owner accounts.
FranchiseVerdict summary · 2026
A Blue Diamond Sales & Rentals franchise requires a total initial investment of $32K – $45K, including a $15K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $32K – $45K
- 14th pct Real Estate
- Avg gross sales
- N/A
- Company-owned onlyn=2
- Royalty
- 6.0%
- 24th pct Real Estate
- Units
- 2
- 4th pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $32K – $45K including a $15K franchise fee, 6.0% ongoing royalty.
- RETURNSThe system had one franchised outlet at the end of 2024 (Playa Blanca, California, $29,425 — its first full year). The figure previously shown was the 2024 gross revenue of the single affiliate-owned Encinitas outlet, which has operated since 2012 and pays no royalties.
- RISKVerdict C (Average), verdict score 45/100 (higher is better).
- GROWTHFlat: no net change in franchised outlets in the latest year (0 opened, 0 closed) (Item 20).
- DATAItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Blue Diamond Sales & Rentals Franchise LLC
- CEO title
- CEO
- Samantha Easton
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- CA
- HQ
- 360 North El Camino Real #2C, Encinitas, CA 92024
- Auditor
- Kezos & Dunlavy
- Audited financials
- Franchisor revenue
- $7K
- vs $15K prior year
Overview
About
- CEO
- Samantha Easton
- Headquarters
- CA
- Founded
- 2022
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 71% below the typical real estate franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown11 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $15K | $15K | |
| Traveling and Living Expenses while Training | $2K | $4K | |
| Vehicle | $2K | $3K | |
| Furniture, Fixtures, and Decor | $500 | $1K | |
| Equipment, Cameras, and Other Supplies | $4K | $5K | |
| Signage | $500 | $2K | |
| Grand Opening Advertising | $500 | $2K | |
| Licenses, Permits, and Certifications | $500 | $1K | |
| Insurance (3 Months) | $1K | $3K | |
| Professional Fees | $4K | $5K | |
| Additional Funds (3 months) | $3K | $5K | |
| Total initial investment | $32K | $45K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $32K – $45K
- Top 40% of category vs category
- Liquid capital req'd
- $3K – $5K
- Top 40% of category vs category
- Franchise fee
- $15K
- Top 40% of category vs category
- Royalty
- 6.0%
- Tiered by sales volume · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Technology fee | $250 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Total fee load | 5.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Blue Diamond Sales & Rentals is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Blue Diamond Sales & Rentals unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
The system had one franchised outlet at the end of 2024 (Playa Blanca, California, $29,425 — its first full year). The figure previously shown was the 2024 gross revenue of the single affiliate-owned Encinitas outlet, which has operated since 2012 and pays no royalties.
Company-owned outlets only - not franchisee performance
Based on a sample of only 2
- Item 19 type
- gross revenue historical
- Sample size
- 2
- vs category median 53 · small
- Range (low → high)
- $29K→$505KCited, not corroborated — printed on page 38 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 0 / 10 · above
Compared against 101 Real Estate brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Real Estate median of 7.5%.
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
Net unit growth of +100.0% over 3 years (0 opened, 0 closed).
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate medians
How Blue Diamond Sales & Rentals Compares
Category median of published Real Estate brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (3-yr)
- +100.0%
- Net unit change over 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 1
- Franchisor's next-year forecast
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 45 / 100 verdict
- 01MEDOnly 2 existing units with unknown growth trajectory indicates extremely limited track record and system maturity
- 02MEDNet income not disclosed in FDD Item 19 prevents validation of profitability claims and return on investment
- 03MEDNo litigation disclosed is unusual for franchise system and may indicate incomplete disclosure or very early stage
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Encinitas, CA |
| Jury trial waiver | Yes |
| Governing law | state where franchised business is located |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 13 hrs
- On-the-job training
- 11 hrs
- Training location
- Affiliate location in Encinitas, CA or another designated training center
- Ongoing training
- Required
- Field support
- 40 hrs/yr
- On-site visits per year
- Time to open
- 1 mo
- From signing to launch
- Site selection
- franchisee (home-based, no site selection needed)
- Franchisor financing
- Offered
- Item 10
- POS system
- Property Manager Cloud, ShowMojo, One Drive, Google Drive, Microsoft Office, Quickbooks Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Property Manager Cloud, ShowMojo, One Drive, Google Drive, Microsoft Office, Quickbooks Online
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Blue Diamond Sales & Rentals franchise?
The total investment to open a Blue Diamond Sales & Rentals franchise ranges from $32K – $45K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Blue Diamond Sales & Rentals franchise owners earn?
Item 19 of the Blue Diamond Sales & Rentals FDD discloses outlet figures from $29K to $505K but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Blue Diamond Sales & Rentals?
Blue Diamond Sales & Rentals is franchised by Blue Diamond Sales & Rentals Franchise LLC. The FDD names no parent company. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Blue Diamond Sales & Rentals FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Blue Diamond Sales & Rentals FDD and qualifies whose outlets they describe.
What is Blue Diamond Sales & Rentals's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Blue Diamond Sales & Rentals (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Blue Diamond Sales & Rentals franchise locations are there?
As of their most recent FDD filing, Blue Diamond Sales & Rentals has 2 total units in the United States, including 1 franchised units and 1 company-owned units.
Is Blue Diamond Sales & Rentals a good franchise to buy?
FranchiseVerdict rates Blue Diamond Sales & Rentals as a C-grade franchise with a verdict score of 45 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.