FranchiseVerdict
Blue Diamond Sales & Rentals logo
FV-00330·MODERATEExcellent86

Blue Diamond Sales & Rentals

Real EstateFranchising since 2023Website
Investment
$32K – $45K
21st pct Real Estate
Avg revenue
$267K
12th pct Real Estate
Royalty
5.0%
13th pct Real Estate
Units
2
5th pct Real Estate
SBA default

Bottom line

  • Total investment $32K – $45K including a $15K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $267K/year (median $267K).
  • Rated MODERATE with a risk score of 60/100.
  • Emerging franchise — only 3 years of franchising with 2 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Blue Diamond Sales & Rentals Franchise LLC
Incorporated in
California
HQ
360 North El Camino Real #2C, Encinitas, CA 92024
Auditor
Kezos & Dunlavy
Audited financials
Franchisor revenue
$15K
vs $7K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Blue Diamond Sales & Rentals unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $267,276
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $32K–$45K
Working capital
$
FDD reports $3K–$5K

Unlevered ROIC · per unit

95%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$40K
EBITDA margin
15.0%
Total invested
$42K
Payback
13 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Blue Diamond Sales & Rentals units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$428K

on $2.1M purchase

Total debt

$1.7M

SBA $1.1M + senior + seller note

Overview

About

Blue Diamond Sales & Rentals franchisees operate equipment and product rental and sales operations, likely serving construction, event, or commercial markets. Day-to-day activities typically include managing inventory, customer acquisition, equipment maintenance, rental agreements, and sales transactions across a protected territory.

CEO
Samantha Easton
Founded
2022
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$32K – $45K
All-in to open one unit
Liquid capital
$3K – $5K
Cash you must have on hand
Franchise fee
$15K
Royalty
5.0%
Percentage of Gross Revenues · typical 6–8%
Ad fund
n/d
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$267K
Per unit, per year
Median gross sales
$267K
Item 19 type
Historic Gross Revenue
Sample size
2 units
vs category median 41 · small
Range (low → high)
$29K$505K
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank12th
vs Real Estate peers
Investment cost rank21th
Lower investment ranks lower (better)
Royalty rate rank13th
Lower royalty = lower percentile (better)
Unit count rank5th
vs Real Estate peers
Risk score rank34th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
50%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+0.0%
Net unit change last year
2023
1±0
Franchised units
2024
1
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Extreme caution warranted: pre-revenue stage system with only 2 units, undisclosed profitability, missing Item 19, and ambiguous going concern status make this a speculative, high-risk investment with insufficient validation data.

Score breakdown · what drove the 60 / 100 rating

  1. 01MEDOnly 2 existing units with unknown growth trajectory indicates extremely limited track record and system maturity
  2. 02MEDNet income not disclosed in FDD Item 19 prevents validation of profitability claims and return on investment
  3. 03HIGHGoing Concern notation (False) is ambiguous and suggests potential financial instability or unclear franchisor viability
  4. 04HIGHNo litigation disclosed is unusual for franchise system and may indicate incomplete disclosure or very early stage
  5. 05MINORInitial investment range ($32,100-$45,200) is modest but combined with 5-6% royalties on $267K average revenue creates tight margin scenario
  6. 06MINORInsufficient franchisee sample size (2 units) makes $267,276 average revenue statistic unreliable and non-predictive

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required

Item 11

Training & Operations

Classroom training
13 hrs
On-the-job training
11 hrs
POS system
Property Manager Cloud, ShowMojo, One Drive, Google Drive, Microsoft Office, Quickbooks Online
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

14 numbers

Locked
(651) 539-••••
MN
(608) 266-••••
WI
(701) 328-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

Blue Diamond Sales & Rentals · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above