Blue Diamond Sales & RentalsFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Blue Diamond Sales & Rentals franchise requires a total initial investment of $32K – $45K, including a $15K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $267K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $32K – $45K
- 13th pct Real Estate
- Avg gross sales
- $267K
- 10th pct Real Estate
- Royalty
- 5.0%
- 11th pct Real Estate
- Units
- 2
- 5th pct Real Estate
- SBA default
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = >15% above Real Estate avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 6.9x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Franchised units fell from 1 to 0 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $32K – $45K including a $15K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $267K/year (median $267K).
- Verdict A (Top Quintile) with a risk score of 42/100.
- Revenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Blue Diamond Sales & Rentals Franchise LLC
- CEO title
- CEO
- Samantha Easton
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- CA
- HQ
- 360 North El Camino Real #2C, Encinitas, CA 92024
- Auditor
- Kezos & Dunlavy
- Audited financials
- Franchisor revenue
- $15K
- vs $7K prior year
Overview
About
Blue Diamond Sales & Rentals franchisees operate equipment and product rental and sales operations, likely serving construction, event, or commercial markets. Day-to-day activities typically include managing inventory, customer acquisition, equipment maintenance, rental agreements, and sales transactions across a protected territory.
- CEO
- Samantha Easton
- Headquarters
- CA
- Founded
- 2022
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing · 12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $15K | $15K | |
| Traveling and Living Expenses while Training | $2K | $4K | |
| Vehicle | $2K | $3K | |
| Furniture, Fixtures, and Decor | $500 | $1K | |
| Equipment, Cameras, and Other Supplies | $4K | $5K | |
| Signage | $500 | $2K | |
| Grand Opening Advertising | $500 | $2K | |
| Licenses, Permits, and Certifications | $500 | $1K | |
| Insurance (3 Months) | $1K | $3K | |
| Professional Fees | $4K | $5K | |
| Additional Funds (3 months) | $3K | $5K | |
| Cumulative Franchise Fee (2-4 Territories)not refundable | $30K | $60K | |
| Total initial investment | $62K | $105K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$40K
15.0% margin
Unlevered ROIC
95%
EBITDA / total invested capital
Payback
13 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $32K – $45K
- Better than avg vs category
- Liquid capital req'd
- $3K – $5K
- Better than avg vs category
- Franchise fee
- $15K – $60K
- Better than avg vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $250 |
| Training fee | $250 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Total fee load | 5.0% of rev |
A 5.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $267K
- Per unit, per year
- Median gross sales
- $267K
- Item 19 type
- gross_sales
- Sample size
- 2 units
- vs category median 41 · small
- Range (low → high)
- $29K→$505K
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 0 / 5 · above
Compared against 121 Real Estate brands
Revenue is 6.9x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Real Estate averages
How Blue Diamond Sales & Rentals Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 50%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (yr3)
- +0.0%
- Net unit change last year
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 1
- Franchisor's next-year forecast
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extreme caution warranted: pre-revenue stage system with only 2 units, undisclosed profitability, missing Item 19, and ambiguous going concern status make this a speculative, high-risk investment with insufficient validation data.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 42 / 100 rating
- 01MEDOnly 2 existing units with unknown growth trajectory indicates extremely limited track record and system maturity
- 02MEDNet income not disclosed in FDD Item 19 prevents validation of profitability claims and return on investment
- 03HIGHGoing Concern notation (False) is ambiguous and suggests potential financial instability or unclear franchisor viability
- 04HIGHNo litigation disclosed is unusual for franchise system and may indicate incomplete disclosure or very early stage
- 05MINORInitial investment range ($32,100-$45,200) is modest but combined with 5-6% royalties on $267K average revenue creates tight margin scenario
- 06MINORInsufficient franchisee sample size (2 units) makes $267,276 average revenue statistic unreliable and non-predictive
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Population-based |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Encinitas, CA |
| Jury trial waiver | Yes |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 13 hrs
- On-the-job training
- 11 hrs
- Training location
- On-site and off-site
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- POS system
- Property Manager Cloud, ShowMojo, One Drive, Google Drive, Microsoft Office, Quickbooks Online
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Property Manager Cloud, ShowMojo, One Drive, Google Drive, Microsoft Office, Quickbooks Online
Item 20 · call current owners
Franchisee Contacts
14 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Blue Diamond Sales & Rentals · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Blue Diamond Sales & Rentals franchise?
The total investment to open a Blue Diamond Sales & Rentals franchise ranges from $32K – $45K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Blue Diamond Sales & Rentals franchise owners earn?
According to Item 19 of the Blue Diamond Sales & Rentals FDD, the average gross sales per unit is $267K. The median is $267K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Blue Diamond Sales & Rentals's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Blue Diamond Sales & Rentals (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Blue Diamond Sales & Rentals franchise locations are there?
As of their most recent FDD filing, Blue Diamond Sales & Rentals has 2 total units in the United States, including 1 franchised units and 1 company-owned units.
Is Blue Diamond Sales & Rentals a good franchise to buy?
FranchiseVerdict rates Blue Diamond Sales & Rentals as a A-grade franchise with a risk score of 42 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.