Bottom line
- Total investment $22K – $60K including a $15K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100.
- System growing at 56.7% CAGR over 3 years with 48 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one 1 Percent Lists unit return on the cash you put in?
Unlevered ROIC · per unit
207%
Above typical band (30–60%)
Overview
About
Franchisees operate as independent real estate agents under the 1 Percent Lists brand, generating revenue through residential real estate sales and commercial lease commissions. The franchisor appears to provide branding and support infrastructure while franchisees source and close their own deals. Success depends entirely on individual agent hustle and existing client relationships in an unprotected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 31 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-high risk investment with active litigation, undisclosed unit economics, unprotected territory, and aggressive growth that may mask underlying franchisee profitability issues.
Score breakdown · what drove the 62 / 100 rating
- 01HIGHActive litigation alleging fraudulent inducement and breach of contract in North Carolina — suggests potential misrepresentation during franchise sales process
- 02MEDFinancial performance metrics (avg revenue and net income) completely undisclosed — prevents proper ROI analysis and suggests franchisor may not want scrutiny of actual franchisee earnings
- 03MEDNo protected territory — franchisees compete directly with other 1 Percent Lists agents in same geographic area, compressing commissions and creating cannibalization risk
- 04MEDRapid unit growth (23.7% YoY) without disclosed profitability metrics raises questions about whether growth is sustainable or driven by recruiting rather than franchisee success
- 05MED5% royalty on gross commissions is relatively high for real estate agent model where individual agent performance varies dramatically and franchisor provides limited support leverage
- 06HIGHGoing Concern status is 'False' — unclear if this means going concern exists (negative) or doesn't exist (positive), but lack of clarity itself is concerning
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
64 numbers
One-time purchase · CSV download · Validation questions included
FDD download
1 Percent Lists · FDD (2025) PDF