1 Percent Lists Franchise Cost, Revenue & Review 2026
- Investment
- $10K – $61K
- Disclosed sales
- not disclosed
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
1 Percent Lists is a discount real estate brokerage franchise that lists homes for a reduced commission. Franchisees run local brokerages, recruiting agents and managing listings, sales, and transactions.
FranchiseVerdict summary · 2026
A 1 Percent Lists franchise requires a total initial investment of $10K – $61K, including a $4K franchise fee and an ongoing 5.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 4 headline figures on this page cite a page of the filing.
Overview
- Investment
- $10K – $61K
- 2nd pct Real Estate
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 12th pct Real Estate
- Units
- 51
- 35th pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $10K – $61K including a $4K franchise fee, 5.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict C (Average), verdict score 40/100 (higher is better).
- GROWTHPositive: net +5 franchised outlets in the latest year (10 opened, 5 closed) (Item 20).
- FLAG5 units terminated last reporting year (9.8% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- 1 Percent Lists Franchises, LLC
- Predecessor
- 1 Percent Lists, LLC
- Prior franchisor entity
- CEO title
- CEO
- Grant Clayton
- CEO experience
- 2020 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- LA
- HQ
- 123 Terra Bella Blvd., Suite 2C, Covington, LA 70433
- Auditor
- E.K. LOZANO & COMPANY, L.L.C.
- Unaudited
- Franchisor revenue
- $524K
- vs $668K prior year
Affiliated brands
- Clayton
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Grant Clayton
- Headquarters
- LA
- Founded
- 2020
- FDD year
- 2026
- States available
- 24
Can you afford it, and what does the money buy?
Entry cost runs 73% below the typical real estate franchise.
Source: FDD 2026 · Items 5–7
The filing's Item 7 TOTAL row prints $10,370 to $60,560. Its own line items add to $11,060 to $48,070. The total is shown as the franchisor printed it; the lines are listed as printed. Only one Item 7 table in the filing; its printed TOTAL $10,370 to $60,560 is the headline.
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Fee | $4K | $4K | |
| Professional Services | $1K | $3K | |
| Digital Marketing Services | $0 | $5K | |
| Multiple Listing Service (MLS) | $150 | $2K | |
| Front Office and Back Office Technology Software Suite | $210 | $210 | |
| Rent, Rental Deposits, Other Deposits | $0 | $5K | |
| Leasehold Improvements, Signage, Furniture Fixtures and Equipment | $0 | $6K | |
| Security/utilities Deposit | $0 | $1K | |
| Office Supplies, Additional Inventory, and Miscellaneous Supplies | $200 | $2K | |
| Insurance | $500 | $3K | |
| Training | $0 | $2K | |
| Additional Funds - 3 months of operations | $5K | $15K | |
| Total initial investment | $11K | $48K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $10K – $61K
- Top 40% of category vs category
- Liquid capital req'd
- $5K – $15K
- Top 40% of category vs category
- Franchise fee
- $4K – $4K
- Top 40% of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- Digital Marketing Services Fee: suggested minimum monthly…
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $210 |
| Transfer fee | $8K |
| Renewal fee | $4K |
| Inventory (initial) | $200 – $2K |
| Total fee load | 5.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
1 Percent Lists makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one 1 Percent Lists unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 5.0% — below the Real Estate median of 7.5%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System expanding at 56.7% CAGR over 3 years across 51 units — operators are staying and new ones are joining.
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate medians
How 1 Percent Lists Compares
Category median of published Real Estate brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 51
- Opened
- 10
- Last reporting year
- Closed
- 5
- Terminated
- 5
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.8%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (3-yr)
- +56.7%
- Net unit change over 3 years
- 3-yr CAGR
- +56.7%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 5
- Not renewed
- 0
- Transferred
- 1
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 3
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 24 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
24
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Moderate-to-high risk investment with active litigation, undisclosed unit economics, unprotected territory, and aggressive growth that may mask underlying franchisee profitability issues.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Two pending cases: (1) Jessica Wynne Vogel v. 1 Percent Lists Franchises, LLC et al. (E.D. La., No. 2:25-cv-661), a former franchisee's suit alleging business opportunity law violations, fraudulent inducement, breach of contract, and tortious interference following termination of her franchise agreement; franchisor filed a counterclaim; trial set September 2026. (2) 1 Percent Lists Franchises, LLC v. Sell Smart, LLC et al. (22nd JDC, Parish of St. Tammany, No. 2025-15215), franchisor's suit against a franchisee and guarantors for non-compete violations and unpaid royalties.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
No audited financials on file
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Item 19: franchisor makes NO financial performance representation, so no unit sales figures are disclosed. Item 21: statements are an Independent Auditor's REVIEW Report (not audited) for FY2023-2025; the Exhibit A statement figures are not present in the extractable text, so no franchisor balance-sheet/income figures could be captured. State-mandated Special Risk factor states the franchisor's financial condition calls into question its ability to provide services/support.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 40 / 100 verdict
- 01HIGHActive litigation alleging fraudulent inducement and breach of contract in North Carolina — suggests potential misrepresentation during franchise sales process
- 02MEDFinancial performance metrics (avg revenue and net income) completely undisclosed — prevents proper ROI analysis and suggests franchisor may not want scrutiny of actual franchisee earnings
- 03MEDNo protected territory — franchisees compete directly with other 1 Percent Lists agents in same geographic area, compressing commissions and creating cannibalization risk
- 04MEDRapid unit growth (23.7% YoY) without disclosed profitability metrics raises questions about whether growth is sustainable or driven by recruiting rather than franchisee success
- 05MED5% royalty on gross commissions is relatively high for real estate agent model where individual agent performance varies dramatically and franchisor provides limited support leverage
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 4 years |
|---|---|
| Renewal term | 4 years |
| Allowed renewalsℹ | 2 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory radius | 1 mi |
| Territory population | 10,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 60 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 15 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | No |
| Jury trial waiver | No |
| Governing law | Louisiana |
| Litigation count | 2 |
View Item 3 litigation summary
Two pending cases: (1) Jessica Wynne Vogel v. 1 Percent Lists Franchises, LLC et al. (E.D. La., No. 2:25-cv-661), a former franchisee's suit alleging business opportunity law violations, fraudulent inducement, breach of contract, and tortious interference following termination of her franchise agreement; franchisor filed a counterclaim; trial set September 2026. (2) 1 Percent Lists Franchises, LLC v. Sell Smart, LLC et al. (22nd JDC, Parish of St. Tammany, No. 2025-15215), franchisor's suit against a franchisee and guarantors for non-compete violations and unpaid royalties.
Items 10, 11
Training & Operations
- Classroom training
- 48 hrs
- On-the-job training
- 4 hrs
- Training location
- Covington, Louisiana (franchisor headquarters), remote/online, or another designated location
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- QuickBooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks
Item 20 · call current owners
Franchisee Contacts
52 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 1 Percent Lists franchise?
The total investment to open a 1 Percent Lists franchise ranges from $10K – $61K, with an initial franchise fee of $4K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 1 Percent Lists franchise owners earn?
1 Percent Lists makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns 1 Percent Lists?
1 Percent Lists is franchised by 1 Percent Lists Franchises, LLC. The FDD names no parent company. Source: FDD Item 1, 2026 filing.
What is Item 19 in the 1 Percent Lists FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the 1 Percent Lists FDD and qualifies whose outlets they describe.
What is 1 Percent Lists's franchise failure rate?
SBA 7(a) loan charge-off data is not available for 1 Percent Lists (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many 1 Percent Lists franchise locations are there?
As of their most recent FDD filing, 1 Percent Lists has 51 total units in the United States, including 50 franchised units and 1 company-owned units. 10 new units were opened in the latest reporting year.
Is 1 Percent Lists a good franchise to buy?
FranchiseVerdict rates 1 Percent Lists as a C-grade franchise with a verdict score of 40 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent 1 Percent Lists, you can request corrections or provide updated information.
Other Real Estate franchises
Compare similar franchise opportunities in the Real Estate category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.