1 Percent ListsFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A 1 Percent Lists franchise requires a total initial investment of $22K – $60K, including a $15K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $22K – $60K
- 8th pct Real Estate
- Avg gross sales
- N/A
- 25th pct Real Estate
- Royalty
- N/A
- Units
- 48
- 30th pct Real Estate
- SBA default
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = >15% above Real Estate avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 47 to 30 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $22K – $60K including a $15K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 59/100.
- System growing at 56.7% CAGR over 3 years with 48 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- 1 PERCENT LISTS FRANCHISES, LLC
- Predecessor
- does so
- Prior franchisor entity
- CEO title
- Owner and CEO
- Grant Clayton
- CEO experience
- 2020 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- LA
- HQ
- 123 Terra Bella Blvd., Suite 2C, Covington, LA 70433
- Auditor
- E.K. LOZANO & COMPANY, L.L.C.
- Audited financials
- Franchisor revenue
- $524K
- vs $668K prior year
Affiliated brands
- Clayton
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate as independent real estate agents under the 1 Percent Lists brand, generating revenue through residential real estate sales and commercial lease commissions. The franchisor appears to provide branding and support infrastructure while franchisees source and close their own deals. Success depends entirely on individual agent hustle and existing client relationships in an unprotected territory.
- CEO
- Grant Clayton
- Headquarters
- LA
- Founded
- 2020
- FDD year
- 2025
- States available
- 20
FDD Item 7 · 2025 filing · 13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Feenot refundable | $15K | $15K | |
| Professional Services | $1K | $3K | |
| Digital Marketing Services | $0 | $5K | |
| Document Management Software (DotLoop/Docusign) | $0 | $500 | |
| Multiple Listing Service (MLS) | $150 | $2K | |
| CRM software | $20 | $200 | |
| Rent, Rental Deposits, Other Deposits | $0 | $5K | |
| Leasehold Improvements, Signage, Furniture Fixtures and Equipment | $0 | $6K | |
| Security/utilities Deposit | $0 | $1K | |
| Office Supplies, Additional Inventory, and Miscellaneous Supplies | $200 | $2K | |
| Insurance | $500 | $3K | |
| Training | $0 | $2K | |
| Additional Funds - 3 months of operations | $5K | $15K | |
| Total initial investment | $22K | $60K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $22K – $60K
- Better than avg vs category
- Liquid capital req'd
- $5K – $15K
- Better than avg vs category
- Franchise fee
- $15K – $15K
- Better than avg vs category
- Royalty
- Five (5%) percent of all Gross Earned Commissions per rea…
- Ad fund
- -n/d
- Total fee load
- 5.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Transfer fee | $50 |
| Renewal fee | $8K |
| Inventory (initial) | $200 – $2K |
| Total fee load | 5.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Real Estate averages
How 1 Percent Lists Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 48
- Opened
- 11
- Last reporting year
- Closed
- 2
- Turnover rate
- 4.2%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (yr3)
- +23.7%
- Net unit change last year
- 3-yr CAGR
- +56.7%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 8
- Transfers (3yr)
- 0
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 31 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Moderate-to-high risk investment with active litigation, undisclosed unit economics, unprotected territory, and aggressive growth that may mask underlying franchisee profitability issues.
Litigation (Item 3)
Jessica Wynne Vogel v. 1 Percent Lists Franchises, LLC, et al. - Franchisee alleges violations of North Carolina Business Opportunity Sales Law, Fraudulent Inducement, Breach of Contract, Breach of Implied Covenant of Good Faith and Fair Dealing, Tortious Interference with Website Contract, Tortious Interference with Contract, Aiding and Abetting Tortious Interference, Tortious Interference with Employment Contract, Tortious Interference with Prospective Contract, and Unfair and Deceptive Trade Practices. Case transferred from U.S. District Court Western District of North Carolina to U.S. District Court Eastern District of Louisiana on March 31, 2025. Discovery has not commenced. No damages amount alleged.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · E.K. LOZANO & COMPANY, L.L.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 59 / 100 rating
- 01HIGHActive litigation alleging fraudulent inducement and breach of contract in North Carolina — suggests potential misrepresentation during franchise sales process
- 02MEDFinancial performance metrics (avg revenue and net income) completely undisclosed — prevents proper ROI analysis and suggests franchisor may not want scrutiny of actual franchisee earnings
- 03MEDNo protected territory — franchisees compete directly with other 1 Percent Lists agents in same geographic area, compressing commissions and creating cannibalization risk
- 04MEDRapid unit growth (23.7% YoY) without disclosed profitability metrics raises questions about whether growth is sustainable or driven by recruiting rather than franchisee success
- 05MED5% royalty on gross commissions is relatively high for real estate agent model where individual agent performance varies dramatically and franchisor provides limited support leverage
- 06HIGHGoing Concern status is 'False' — unclear if this means going concern exists (negative) or doesn't exist (positive), but lack of clarity itself is concerning
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 7 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Protected territory | No |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Louisiana |
| Litigation count | 1 |
View Item 3 litigation summary
Jessica Wynne Vogel v. 1 Percent Lists Franchises, LLC, et al. - Franchisee alleges violations of North Carolina Business Opportunity Sales Law, Fraudulent Inducement, Breach of Contract, Breach of Implied Covenant of Good Faith and Fair Dealing, Tortious Interference with Website Contract, Tortious Interference with Contract, Aiding and Abetting Tortious Interference, Tortious Interference with Employment Contract, Tortious Interference with Prospective Contract, and Unfair and Deceptive Trade Practices. Case transferred from U.S. District Court Western District of North Carolina to U.S. District Court Eastern District of Louisiana on March 31, 2025. Discovery has not commenced. No damages amount alleged.
Items 10, 11
Training & Operations
- Classroom training
- 66 hrs
- On-the-job training
- 4 hrs
- Training location
- On-site and franchisor location
- Site selection
- franchisee
- POS system
- QuickBooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: QuickBooks
Item 20 · call current owners
Franchisee Contacts
64 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
1 Percent Lists · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 1 Percent Lists franchise?
The total investment to open a 1 Percent Lists franchise ranges from $22K – $60K, with an initial franchise fee of $15K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 1 Percent Lists franchise owners earn?
1 Percent Lists does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is 1 Percent Lists's franchise failure rate?
SBA 7(a) loan charge-off data is not available for 1 Percent Lists (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many 1 Percent Lists franchise locations are there?
As of their most recent FDD filing, 1 Percent Lists has 48 total units in the United States, including 47 franchised units and 1 company-owned units. 11 new units were opened in the latest reporting year.
Is 1 Percent Lists a good franchise to buy?
FranchiseVerdict rates 1 Percent Lists as a B-grade franchise with a risk score of 59 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent 1 Percent Lists, you can request corrections or provide updated information.
Claim this brandOther Real Estate franchises
Compare similar franchise opportunities in the Real Estate category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.