The Shutter HouseFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A The Shutter House franchise requires a total initial investment of $98K – $198K, including a $60K franchise fee. Per the 2025 FDD, average unit revenue was $475K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $98K – $198K
- 32nd pct Home Services
- Avg gross sales
- $475K
- 14th pct Home Services
- Royalty
- N/A
- Units
- 4
- 10th pct Home Services
- SBA default
- N/A
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 3.2x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Franchised units fell from 3 to 1 over 3 years. Investigate why operators are leaving.
132% cash-on-cash return (based on P&L Bottom Line). Above the 20% threshold most investors target.
Bottom line
- Total investment $98K – $198K including a $60K franchise fee.
- Average unit revenue of $475K/year, with an estimated 132% cash-on-cash return (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 34/100.
- Revenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- THE SHUTTER HOUSE FRANCHISING, LLC
- CEO title
- Founder and Chief Executive Officer
- Edward Terry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- AL
- HQ
- 25958 County Road 13, Daphne, Alabama 36526
- Auditor
- Haynie & Company
- Audited financials
- Franchisor revenue
- $53K
- vs $82K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
The Shutter House franchisees operate retail/service locations selling and installing window shutters, blinds, and related window treatments. Day-to-day operations include customer consultations, product design/measurement, installation coordination, and ongoing customer service in a protected territory.
- CEO
- Edward Terry
- Headquarters
- AL
- Founded
- 2023
- FDD year
- 2025
- States available
- 3
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $15K | $20K |
| Equipment, build-out, other | $23K | $118K |
| Total initial investment | $98K | $198K |
Source: The Shutter House 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$57K
12.0% margin
Unlevered ROIC
34%
EBITDA / total invested capital
Payback
35 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $98K – $198K
- Better than avg vs category
- Liquid capital req'd
- $15K – $20K
- Better than avg vs category
- Franchise fee
- $50K – $60K
- Near category avg vs category
- Royalty
- greater of 5% of Gross Sales or annual minimum ($12,500 y…
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
- Payback period
- 0.8 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 5% of Gross Sales or $12,500 annually (year 2), $25,000 annually (subsequent years) |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $3K |
| Transfer fee | $45K |
| Renewal fee | $6K |
| Total fee load | 6.0% of rev |
A 6.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $475K
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $195K
- Reported as P&L Bottom Line in FDD Item 19
- Cash-on-cash
- 131.8%
- Based on P&L Bottom Line / investment midpoint
- Item 19 type
- Franchised outlets
- Sample size
- 2 units
- vs category median 25 · small
- Range (low → high)
- $337K→$612K
- Cohort dispersion (min → max)
- Transparency
- 9 / 5
- vs category median 4 / 5 · above
Compared against 349 Home Services brands
vs Home Services averages
How The Shutter House Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 4
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 75%
- vs corporate-owned
- Net growth (yr3)
- +50.0%
- Net unit change last year
- 3-yr CAGR
- +200.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 6
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 3 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with minimal operating history, aggressive growth trajectory, and opaque financial performance creates elevated risk despite reasonable unit economics and no litigation.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Haynie & Company
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 34 / 100 rating
- 01MINOROnly 4 units in system with no Item 19 financial disclosure creates validation difficulty for $97.5K-$198.3K investment
- 02MINORExtremely aggressive unit growth (50% YoY) from micro base (4 units) suggests unsustainable expansion or recent launches
- 03MINORRoyalty floor of $25,000/year on average net income of $195K represents 12.8% effective tax, compressing margins significantly
- 04MEDHigh franchise fee ($60K) represents 61.5% of total minimum investment ($97.5K), leaving limited working capital
- 05MINORProtected territory with only 4 units suggests either new concept or market saturation concerns in existing territories
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Zip codes/Households |
| Protected territory | Yes |
| Territory population | 75,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Alabama |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 28 hrs
- On-the-job training
- 12 hrs
- Training location
- Franchisor's location and on-site
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- POS system
- BuildMatPro
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BuildMatPro
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Shutter House · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Shutter House franchise?
The total investment to open a The Shutter House franchise ranges from $98K – $198K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Shutter House franchise owners earn?
According to Item 19 of the The Shutter House FDD, the average gross sales per unit is $475K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is The Shutter House's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Shutter House (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Shutter House franchise locations are there?
As of their most recent FDD filing, The Shutter House has 4 total units in the United States, including 3 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is The Shutter House a good franchise to buy?
FranchiseVerdict rates The Shutter House as a A-grade franchise with a risk score of 34 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.