FranchiseVerdict
The Sensory Club logo
FV-02706·MODERATEStandard76

The Sensory Club

Health & FitnessFranchising since 2022Website
Investment
$151K – $208K
26th pct Health & Fitn…
Avg revenue
58th pct Health & Fitn…
Royalty
Units
4
22nd pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $151K – $208K including a $25K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
The Sensory Club, Inc.
Incorporated in
Wisconsin
HQ
925 Genesee St. #180121, Delafield, WI 53018-9998
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Sensory Club unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $151K–$208K
Working capital
$
FDD reports $2K–$3K

Unlevered ROIC · per unit

120%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$218K
EBITDA margin
29.0%
Total invested
$182K
Payback
10 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

The Sensory Club operates experiential facilities focused on sensory engagement activities (likely targeting children with sensory needs, autism spectrum, or general developmental enrichment). Franchisees manage day-to-day operations including staffing sensory rooms, scheduling client sessions, maintaining specialized equipment, and delivering therapeutic or recreational sensory experiences.

CEO
Brian Hall
Founded
2016
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$151K – $208K
All-in to open one unit
Liquid capital
$2K – $3K
Cash you must have on hand
Franchise fee
$25K
Royalty
$200.00 per month or 5% of gross sales, whichever is greater
Ad fund
n/d
Total fee load
5.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
50.0%
Net growth (yr3)
+33.3%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
4+1
Franchised units
2024
3
Franchised units
2025
4
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

Early-stage sensory brand with minimal unit count, undisclosed financials, and aggressive royalty floor presents meaningful execution risk without proven unit-level profitability benchmarks.

Score breakdown · what drove the 65 / 100 rating

  1. 01MEDNo average revenue or net income disclosed in FDD Item 19 — unable to validate ROI claims or unit economics
  2. 02MINOROnly 4 units system-wide with 33.3% YoY growth insufficient to establish proven business model at scale
  3. 03MINORHigh royalty structure ($200/month minimum OR 5% of gross) creates aggressive fee burden on low-revenue locations
  4. 04MEDEarly-stage franchise (likely <5 years old given unit count) with limited historical performance data
  5. 05HIGHGoing concern status suggests parent company financial fragility or recent restructuring
  6. 06HIGHNo disclosed litigation may indicate FDD is newly filed or brand operates below regulatory radar

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius and Population based
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
1 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
7 hrs
On-the-job training
0 hrs
POS system
Wellness Living
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

19 numbers

Locked
(262) 470-••••
The Franchisor is The Sensory Club, Inc.,
WI
(920) 840-••••
Scott Ross and Tammy Ross
WI
(720) 353-••••
Dustin Walsh and Christeen Leal
CO

One-time purchase · CSV download · Validation questions included

FDD download

The Sensory Club · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above