SoldierfitFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A SOLDIERFIT franchise requires a total initial investment of $46K – $280K, including a $40K franchise fee and an ongoing 6.0% royalty[2]. Per the 2023 FDD, average unit revenue was $399K[2]. SBA 7(a) loans show a 44.4% charge-off rate across 12 loans[1]. Verdict grade: F. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2023 FDD issuance
Overview
- Investment
- $46K – $280K
- 6th pct Health & Fitn…
- Avg gross sales
- $399K
- 19th pct Health & Fitn…
- Royalty
- 6.0%
- 8th pct Health & Fitn…
- Units
- 12
- 41st pct Health & Fitn…
- SBA default
- 44.4%
- system-wide median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
44.4% of SBA loans charged off across 12 loans, above the 16% franchise average.
Franchised units fell from 8 to 7 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $46K – $280K including a $40K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $399K/year (median $303K).
- Verdict F (Bottom Quintile) with a risk score of 92/100. SBA loan charge-off rate of 44.4% across 12 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- SOLDIERFIT FRANCHISE, LLC
- Incorporated in
- MD
- HQ
- 18945 Bonanza Way, Gaithersburg, MD 20879
- Auditor
- JAMES E KERICH, CPA
- Audited financials
- Franchisor revenue
- $241K
- vs $190K prior year
Overview
About
SOLDIERFIT franchisees operate fitness facilities offering military-style boot camp and functional training classes. Day-to-day operations include leading group fitness classes, managing member memberships and billing, maintaining facility equipment and cleanliness, handling sales and retention, and managing 1-5 staff members depending on location size.
- CEO
- Robert Daniel Farrar, III
- Headquarters
- MD
- Founded
- 2014
- FDD year
- 2023
- States available
- 4
FDD Item 7 · 2023 filing · 34 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Standard) | $40K | $40K | |
| Rent - 3 Months (Standard)not refundable | $0 | $18K | |
| Lease Deposit (Standard) | $3K | $14K | |
| Utility Deposits (Standard) | $500 | $900 | |
| Leasehold Improvements (Standard)not refundable | $8K | $50K | |
| Equipment (Standard)not refundable | $15K | $22K | |
| Fixtures, Furniture, Interior Signage and Interior Design Service Packagenot refundable | $15K | $20K | |
| Turf and Rubber Flooringnot refundable | $6K | $14K | |
| Computer System and Phone Systemnot refundable | $4K | $6K | |
| Insurance - 3 Months (Standard)not refundable | $2K | $2K | |
| Insurance Review Fee (Standard)not refundable | $0 | $750 | |
| Permits and Licenses (Standard)not refundable | $500 | $2K | |
| Initial Inventory (Standard)not refundable | $5K | $9K | |
| Signage - Exteriornot refundable | $1K | $6K | |
| Pre-Sale & Grand Opening Marketing Package (Standard)not refundable | $16K | $21K | |
| Architectural/Design Feesnot refundable | $500 | $10K | |
| Travel & Living Expenses While Training (Standard)not refundable | $450 | $3K | |
| Professional Fees (Standard)not refundable | $500 | $5K | |
| Vehicle and Vehicle Wrap (Standard)not refundable | $0 | $2K | |
| Vehicle Insurance (Standard)not refundable | $0 | $300 | |
| Total initial investment | $182K | $406K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$124K
31.0% margin
Unlevered ROIC
65%
EBITDA / total invested capital
Payback
18 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $46K – $280K
- Better than avg vs category
- Liquid capital req'd
- $20K – $36K
- Better than avg vs category
- Franchise fee
- $15K – $40K
- Better than avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $99 |
| Transfer fee | $10K |
| Renewal fee | $2K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $399K
- Per unit, per year
- Median gross sales
- $303K
- Item 19 type
- gross_sales
- Sample size
- 12 units
- vs category median 11
- Range (low → high)
- $115K→$833K
- Cohort dispersion (min → max)
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 180 Health & Fitness brands
vs Health & Fitness averages
How Soldierfit Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 12
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.3%
- Company-owned
- 5
- Corporate units in the system
- % franchised
- 58%
- vs corporate-owned
- Net growth (yr3)
- -12.5%
- Net unit change last year
- 3-yr CAGR
- -12.5%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 5
- Franchisor's next-year forecast
- Continuity rate
- 87.5%
- Units that stayed open
- Ceased ops
- 16.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $1.8M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 44.4%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 55.6%
- 5-yr charge-off
- 50.0%
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 4
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Soldierfit's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 8 lenders with concentration factor
- Per-state charge-off rates across 6 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
A 44.4% charge-off rate means roughly 1 in 2 franchisees failed to repay their SBA loan. Investigate what changed.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
SOLDIERFIT presents high investment risk due to a contracting franchise network (declining 12.5% YoY), franchisor going concern issues, absent profitability disclosure, unprotected territories, and insufficient unit density for brand viability.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · JAMES E KERICH, CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 92 / 100 rating
- 01MINORSystem contracting significantly: 12 units declining 12.5% YoY indicates shrinking franchise network and potential brand momentum loss
- 02HIGHGoing Concern status is False: Franchisor's financial viability is questionable, raising sustainability and support concerns
- 03MEDNo Item 19 (Average Net Income) disclosed: Inability to validate profitability claims; $398,931 average revenue doesn't guarantee positive returns after 6% royalties, operating costs, and $40,000 franchise fee payback
- 04MINORUnprotected territory: No geographic exclusivity means franchisees face direct competition from other SOLDIERFIT units and potential cannibalization
- 05MEDHigh front-end costs relative to disclosed performance: $45,750-$279,734 investment with undisclosed net income creates unfavorable risk-reward profile
- 06MEDSmall franchise base with negative trajectory: 12 units total suggests limited brand recognition, economies of scale, and supplier negotiating power
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 3 |
| Territory type | Designated Territory |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory population | 10,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Mandatory arbitration | Yes |
| Arbitration location | Maryland |
| Jury trial waiver | Yes |
| Governing law | Maryland |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 14 hrs
- On-the-job training
- 62 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- POS system
- Mindbody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mindbody
Item 20 · call current owners
Franchisee Contacts
22 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SOLDIERFIT · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SOLDIERFIT franchise?
The total investment to open a SOLDIERFIT franchise ranges from $46K – $280K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SOLDIERFIT franchise owners earn?
According to Item 19 of the SOLDIERFIT FDD, the average gross sales per unit is $399K. The median is $303K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is SOLDIERFIT's franchise failure rate?
Based on SBA 7(a) loan data, SOLDIERFIT has a charge-off rate of 44.4% across 12 loans, meaning 44.4% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many SOLDIERFIT franchise locations are there?
As of their most recent FDD filing, SOLDIERFIT has 12 total units in the United States, including 8 franchised units and 5 company-owned units.
Is SOLDIERFIT a good franchise to buy?
FranchiseVerdict rates SOLDIERFIT as a F-grade franchise with a risk score of 92 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.