FranchiseVerdict
SOLDIERFIT logo
FV-02382·MODERATEExcellent86

Soldierfit

Health & FitnessFranchising since 2014Website
Investment
$46K – $280K
6th pct Health & Fitn…
Avg revenue
$399K
18th pct Health & Fitn…
Royalty
6.0%
9th pct Health & Fitn…
Units
12
41st pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $46K – $280K including a $40K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $399K/year (median $303K).
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 13 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
SOLDIERFIT FRANCHISE, LLC
Incorporated in
Maryland
HQ
18945 Bonanza Way, Gaithersburg, MD 20879
Auditor
JAMES E KERICH, CPA
Audited financials
Franchisor revenue
$241K
vs $190K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one SOLDIERFIT unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $398,931
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $46K–$280K
Working capital
$
FDD reports $20K–$36K

Unlevered ROIC · per unit

65%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$124K
EBITDA margin
31.0%
Total invested
$190K
Payback
18 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 SOLDIERFIT units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.9M

on $9.6M purchase

Total debt

$7.7M

SBA $4.8M + senior + seller note

Overview

About

SOLDIERFIT franchisees operate fitness facilities offering military-style boot camp and functional training classes. Day-to-day operations include leading group fitness classes, managing member memberships and billing, maintaining facility equipment and cleanliness, handling sales and retention, and managing 1-5 staff members depending on location size.

CEO
Robert Daniel Farrar, III
Founded
2014
FDD year
2023
States available
4

Item 7 · what it costs

The Vitals

Total investment
$46K – $280K
All-in to open one unit
Liquid capital
$20K – $36K
Cash you must have on hand
Franchise fee
$40K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$399K
Per unit, per year
Median gross sales
$303K
Item 19 type
Gross Sales
Sample size
12 units
vs category median 12
Range (low → high)
$115K$833K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank18th
vs Health & Fitness peers
Investment cost rank6th
Lower investment ranks lower (better)
Royalty rate rank9th
Lower royalty = lower percentile (better)
Unit count rank41th
vs Health & Fitness peers
Risk score rank63th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
12
Opened
0
Last reporting year
Closed
1
Turnover rate
8.3%
Company-owned
5
Corporate units in the system
% franchised
58%
vs corporate-owned
Net growth (yr3)
-12.5%
Net unit change last year
3-yr CAGR
-12.5%
Compounded over last 3 years
2021
7-1
Franchised units
2022
8
Franchised units
2023
8
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
13
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

SOLDIERFIT presents high investment risk due to a contracting franchise network (declining 12.5% YoY), franchisor going concern issues, absent profitability disclosure, unprotected territories, and insufficient unit density for brand viability.

Score breakdown · what drove the 64 / 100 rating

  1. 01MINORSystem contracting significantly: 12 units declining 12.5% YoY indicates shrinking franchise network and potential brand momentum loss
  2. 02HIGHGoing Concern status is False: Franchisor's financial viability is questionable, raising sustainability and support concerns
  3. 03MEDNo Item 19 (Average Net Income) disclosed: Inability to validate profitability claims; $398,931 average revenue doesn't guarantee positive returns after 6% royalties, operating costs, and $40,000 franchise fee payback
  4. 04MINORUnprotected territory: No geographic exclusivity means franchisees face direct competition from other SOLDIERFIT units and potential cannibalization
  5. 05MEDHigh front-end costs relative to disclosed performance: $45,750-$279,734 investment with undisclosed net income creates unfavorable risk-reward profile
  6. 06MEDSmall franchise base with negative trajectory: 12 units total suggests limited brand recognition, economies of scale, and supplier negotiating power

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Territory
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Maryland

Item 11

Training & Operations

Classroom training
14 hrs
On-the-job training
62 hrs
POS system
Mindbody
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

22 numbers

Locked
(240) 341-••••
The franchisor is Soldierfit Franchise, LLC located
MD
(503) 378-••••
OR
(701) 328-••••
ND

One-time purchase · CSV download · Validation questions included

FDD download

SOLDIERFIT · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above