Soldierfit Franchise Cost, Revenue & Review 2026
- Investment
- $137K – $280K
- Disclosed sales
- $399K
- gross sales, not profit
- SBA charge-off
- Limited · 12 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
SOLDIERFIT is a boutique fitness franchise offering military-style boot camp and functional group training. Franchisees run the gyms, managing coaches, class scheduling, and membership growth.
FranchiseVerdict summary · 2026
A SOLDIERFIT franchise requires a total initial investment of $137K – $280K, including a $40K franchise fee and an ongoing 6.0% royalty[2]. Per the 2023 FDD, average unit revenue was $399K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 8 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $137K – $280K
- 23rd pct Health & Fitn…
- Avg gross sales
- $399K
- Incl. company outlets13th pct Health & Fitn…
- Royalty
- 6.0%
- 13th pct Health & Fitn…
- Units
- 12
- 38th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $137K – $280K including a $40K franchise fee, 6.0% ongoing royalty.
- RETURNSAverage unit revenue of $399K/year (median $383K) (includes company-owned outlets).
- RISKVerdict B (Above average), verdict score 49/100 (higher is better).
- GROWTHNegative: net -1 franchised outlets in the latest year (0 opened, 1 closed); 1 signed but not yet open (Item 20).
- TERMSNo protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Soldierfit Franchise, LLC
- CEO title
- Founder/Partner
- Robert Daniel Farrar, III
- Incorporated in
- Maryland
- HQ
- 18945 Bonanza Way, Gaithersburg, MD 20879
- Auditor
- JAMES E KERICH, CPA
- Audited financials
- Franchisor revenue
- $190K
- vs $241K prior year
Overview
About
- CEO
- Robert Daniel Farrar, III
- Headquarters
- MD
- Founded
- 2014
- FDD year
- 2023
- States available
- 4
Can you afford it, and what does the money buy?
Entry cost runs 47% below the typical health & fitness franchise.
Source: FDD 2023 · Items 5–7
Full Item 7 breakdown21 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Standard) | $40K | $40K | |
| Rent - 3 Months (Standard)not refundable | $0 | $18K | |
| Lease Deposit (Standard) | $3K | $14K | |
| Utility Deposits (Standard) | $500 | $900 | |
| Leasehold Improvements (Standard)not refundable | $8K | $50K | |
| Equipment (Standard)not refundable | $15K | $22K | |
| Fixtures, Furniture, Interior Signage and Interior Design Service Packagenot refundable | $15K | $20K | |
| Turf and Rubber Flooringnot refundable | $6K | $14K | |
| Computer System and Phone Systemnot refundable | $4K | $6K | |
| Insurance - 3 Months (Standard)not refundable | $2K | $2K | |
| Insurance Review Fee (Standard)not refundable | $0 | $750 | |
| Permits and Licenses (Standard)not refundable | $500 | $2K | |
| Initial Inventory (Standard)not refundable | $5K | $9K | |
| Signage - Exteriornot refundable | $1K | $6K | |
| Pre-Sale & Grand Opening Marketing Package (Standard)not refundable | $16K | $21K | |
| Architectural/Design Feesnot refundable | $500 | $10K | |
| Travel & Living Expenses While Training (Standard)not refundable | $450 | $3K | |
| Professional Fees (Standard)not refundable | $500 | $5K | |
| Vehicle and Vehicle Wrap (Standard)not refundable | $0 | $2K | |
| Vehicle Insurance (Standard)not refundable | $0 | $300 | |
| Total initial investment | $137K | $280K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $137K – $280K
- Top 40% of category vs category
- Liquid capital req'd
- $20K – $36K
- Middle of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $99 |
| Transfer fee | $10K |
| Renewal fee | $2K |
| Inventory (initial) | $5K – $9K |
| Total fee load | 7.0% of rev |
What do units actually make?
Average unit sales run 16% below the health & fitness norm.
Includes company-owned outlets
Source: FDD 2023 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for SOLDIERFIT until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$236K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one SOLDIERFIT unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2023 FDD
Financial Performance
Includes company-owned outlets
- Avg gross sales
- $399K
- Per unit, per year
- Median gross sales
- $383K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 12 outlets
- vs category median 11
- Range (low → high)
- $115K→$833KCited, not corroborated — printed on page 53 of the 2023 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2022
- Fiscal year the figures cover
- Source filing
- FDD 2023
- Disclosed in the 2023 filing, covering 2022
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $399K/year in gross sales. Revenue-to-investment ratio: 1.9x. Includes company-owned outlets.
Fee burden
Total ongoing fee load of 7.0% — below the Health & Fitness median of 9.0%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness medians
How Soldierfit Compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2023 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 12
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.3%
- Company-owned
- 5
- Corporate units in the system
- % franchised
- 58%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 1
- 0.08 per open outlet · Item 20 Table 5
- Projected new
- 3
- Franchisor's next-year forecast
- Continuity rate
- 87.5%
- Units that stayed open
- Ceased ops
- 16.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
7 current owners across 4 states.
- MD 4
- OH 1
- PA 1
- VA 1
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $1.8M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- Limited · 12 loans
- Limited SBA coverage: 12 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 12 loans
- 5-yr charge-off
- Limited · 12 loans
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 4
- Typical loan rate
- 8.1%
- avg rate to borrowers
- Franchised industry avg
- 15.8%
- n=7,965 loans
- Jobs supported
- 74
- 4.5 per loan
- Lender concentration
- 27%
- top lender's share
Borrower mix: 88% went to startups / new businesses, 12% to established operators
Franchise vs independent — in fitness and recreational sports centers, franchised businesses charge off at 15.8% vs 18.2% for independents — franchising is associated with 13% lower SBA default risk in this category.
Top lenders financing Soldierfit franchisees
Showing 3 of 8 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Soldierfit from SBA 7(a) FOIA data.
- Principal loss rate
- 22.2%
- Avg SBA guarantee
- 73%
- Avg interest rate
- 8.11%
- Avg chargeoff amount
- $92K
- Lender concentration
- 27.3%
- Job velocity
- 4.5 per $100K
- NAICS benchmark
- 12.5%
- NAICS 713940
- Jobs supported
- 74
Top SBA lendersTop lender holds 27% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | Stearns Bank National Association | 3 | $425K | 50.0% |
| 2 | Manufacturers and Traders Trust Company | 2 | $250K | 100.0% |
| 3 | Cadence Bank | 1 | $215K | 0.0% |
| 4 | Wells Fargo Bank National Association | 1 | $15K | 0.0% |
| 5 | Univest Bank and Trust Co | 1 | $160K | 0.0% |
| 6 | Fortifi Bank | 1 | $145K | 0.0% |
| 7 | Celtic Bank Corporation | 1 | $100K | 100.0% |
| 8 | Bank of Clarke | 1 | $350K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| MDMaryland | 4 | 2 | 100.0% |
| PAPennsylvania | 2 | 0 | 0.0% |
| VAVirginia | 2 | 1 | 50.0% |
| COColorado | 1 | 1 | 100.0% |
| OHOhio | 1 | 0 | 0.0% |
| WIWisconsin | 1 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · JAMES E KERICH, CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 49 / 100 verdict
- 01MINORNet growth -14.3% (notable contraction)
- 02MEDNo litigation, no bankruptcy, audited, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2023 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 3 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory population | 10,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Termination groundsℹ | 18 |
| Mandatory arbitration | Yes |
| Arbitration location | Maryland |
| Jury trial waiver | Yes |
| Governing law | Maryland |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 14 hrs
- On-the-job training
- 62 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- franchisor_approval_required
- Franchisor financing
- Not offered
- Item 10
- POS system
- Mindbody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mindbody
Item 20 · call current owners
Franchisee Contacts
7 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SOLDIERFIT franchise?
The total investment to open a SOLDIERFIT franchise ranges from $137K – $280K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SOLDIERFIT franchise owners earn?
According to Item 19 of the SOLDIERFIT FDD, the average gross sales per unit is $399K. The median is $383K. Important context: Includes company-owned outlets. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns SOLDIERFIT?
SOLDIERFIT is franchised by Soldierfit Franchise, LLC. Source: FDD Item 1, 2023 filing.
What is Item 19 in the SOLDIERFIT FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the SOLDIERFIT FDD and qualifies whose outlets they describe.
What is SOLDIERFIT's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SOLDIERFIT (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SOLDIERFIT franchise locations are there?
As of their most recent FDD filing, SOLDIERFIT has 12 total units in the United States, including 7 franchised units and 5 company-owned units.
Is SOLDIERFIT a good franchise to buy?
FranchiseVerdict rates SOLDIERFIT as a B-grade franchise with a verdict score of 49 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.