Soldierfit Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
SOLDIERFIT is a boutique fitness franchise offering military-style boot camp and functional group training. Franchisees run the gyms, managing coaches, class scheduling, and membership growth.
FranchiseVerdict summary · 2026
A SOLDIERFIT franchise requires a total initial investment of $137K – $280K, including a $40K franchise fee and an ongoing 6.0% royalty[2]. The 2023 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2023 FDD issuance
Overview
- Investment
- $137K – $280K
- 23rd pct Health & Fitn…
- Avg gross sales
- N/A
- Incl. company outlets
- Royalty
- 6.0%
- 10th pct Health & Fitn…
- Units
- 12
- 38th pct Health & Fitn…
- SBA charge-off
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $137K – $280K including a $40K franchise fee, 6.0% ongoing royalty.
- RETURNSFY2022 Gross Sales of all 12 Soldierfit Centers - 7 franchise-owned and 5 affiliate-owned (Item 20 counts the affiliate centers as company-owned). Gross Sales are the total selling price of all services and products with nothing subtracted. The franchisor warns that these Centers offer open gym and are larger than a new franchised Center will be: 'Your franchised center will not offer open gym.' A separate Adjusted Gross Sales column removes open-gym income and the 7 percent royalty + 1 percent brand advertising fee. The figures are unaudited. The filing prints no average, median, high, low or attainment percentage.
- RISKVerdict C (Average), verdict score 45/100 (higher is better).
- DATAItem 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Soldierfit Franchise, LLC
- CEO title
- Founder/Partner
- Robert Daniel Farrar, III
- Incorporated in
- Maryland
- HQ
- 18945 Bonanza Way, Gaithersburg, MD 20879
- Auditor
- JAMES E KERICH, CPA
- Audited financials
- Franchisor revenue
- $241K
- vs $190K prior year
Overview
About
- CEO
- Robert Daniel Farrar, III
- Headquarters
- MD
- Founded
- 2014
- FDD year
- 2023
- States available
- 4
Can you afford it, and what does the money buy?
Entry cost runs 64% below the typical health & fitness franchise.
Source: FDD 2023 · Items 5–7
Full Item 7 breakdown34 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (Standard) | $40K | $40K | |
| Rent - 3 Months (Standard)not refundable | $0 | $18K | |
| Lease Deposit (Standard) | $3K | $14K | |
| Utility Deposits (Standard) | $500 | $900 | |
| Leasehold Improvements (Standard)not refundable | $8K | $50K | |
| Equipment (Standard)not refundable | $15K | $22K | |
| Fixtures, Furniture, Interior Signage and Interior Design Service Packagenot refundable | $15K | $20K | |
| Turf and Rubber Flooringnot refundable | $6K | $14K | |
| Computer System and Phone Systemnot refundable | $4K | $6K | |
| Insurance - 3 Months (Standard)not refundable | $2K | $2K | |
| Insurance Review Fee (Standard)not refundable | $0 | $750 | |
| Permits and Licenses (Standard)not refundable | $500 | $2K | |
| Initial Inventory (Standard)not refundable | $5K | $9K | |
| Signage - Exteriornot refundable | $1K | $6K | |
| Pre-Sale & Grand Opening Marketing Package (Standard)not refundable | $16K | $21K | |
| Architectural/Design Feesnot refundable | $500 | $10K | |
| Travel & Living Expenses While Training (Standard)not refundable | $450 | $3K | |
| Professional Fees (Standard)not refundable | $500 | $5K | |
| Vehicle and Vehicle Wrap (Standard)not refundable | $0 | $2K | |
| Vehicle Insurance (Standard)not refundable | $0 | $300 | |
| Total initial investment | $182K | $406K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $137K – $280K
- Top 40% of category vs category
- Liquid capital req'd
- $20K – $36K
- Middle of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $99 |
| Transfer fee | $10K |
| Renewal fee | $2K |
| Total fee load | 7.0% of rev |
What do units actually make?
Source: FDD 2023 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
SOLDIERFIT did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one SOLDIERFIT unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
99%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2023 FDD
Financial Performance
FY2022 Gross Sales of all 12 Soldierfit Centers - 7 franchise-owned and 5 affiliate-owned (Item 20 counts the affiliate centers as company-owned). Gross Sales are the total selling price of all services and products with nothing subtracted. The franchisor warns that these Centers offer open gym and are larger than a new franchised Center will be: 'Your franchised center will not offer open gym.' A separate Adjusted Gross Sales column removes open-gym income and the 7 percent royalty + 1 percent brand advertising fee. The figures are unaudited. The filing prints no average, median, high, low or attainment percentage.
Includes company-owned outlets
- Item 19 type
- gross sales
- Sample size
- 12
- vs category median 12
- Range (low → high)
- $115K→$833K
- Cohort dispersion (min → max)
- Reporting year
- 2022
- Fiscal year the figures cover
- Source filing
- FDD 2023
- Disclosed in the 2023 filing, covering 2022
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 173 Health & Fitness brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% — below the Health & Fitness average of 8.4%.
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness averages
How Soldierfit Compares
Is the system healthy?
Source: FDD 2023 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 12
- Opened
- 0
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 14.3%
- Company-owned
- 5
- Corporate units in the system
- % franchised
- 58%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 1
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 5
- Franchisor's next-year forecast
- Continuity rate
- 87.5%
- Units that stayed open
- Ceased ops
- 16.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 12
- Loan volume
- $1.8M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- N/A
- no resolved loans yet — rate needs a terminal outcome
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 4
- Typical loan rate
- 8.1%
- avg rate to borrowers
- Franchised industry avg
- 15.8%
- n=7,965 loans
- Jobs supported
- 74
- 4.5 per loan
- Lender concentration
- 27%
- top lender's share
Borrower mix: 88% went to startups / new businesses, 12% to established operators
Franchise vs independent — in fitness and recreational sports centers, franchised businesses charge off at 15.8% vs 18.2% for independents — franchising is associated with 13% lower SBA default risk in this category.
Top lenders financing Soldierfit franchisees
Showing 3 of 8 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Soldierfit's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 8 lenders with concentration factor
- Per-state charge-off rates across 6 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · JAMES E KERICH, CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 45 / 100 verdict
- 01MINORNet growth -14.3% (notable contraction)
- 02MEDNo litigation, no bankruptcy, audited, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2023 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 3 |
| Territory type | Designated Territory |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory population | 10,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Mandatory arbitration | Yes |
| Arbitration location | Maryland |
| Jury trial waiver | Yes |
| Governing law | Maryland |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 14 hrs
- On-the-job training
- 62 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- POS system
- Mindbody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mindbody
Item 20 · call current owners
Franchisee Contacts
7 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SOLDIERFIT · FDD (2023) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SOLDIERFIT franchise?
The total investment to open a SOLDIERFIT franchise ranges from $137K – $280K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SOLDIERFIT franchise owners earn?
SOLDIERFIT does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the SOLDIERFIT FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the SOLDIERFIT FDD and qualifies whose outlets they describe.
What is SOLDIERFIT's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SOLDIERFIT (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SOLDIERFIT franchise locations are there?
As of their most recent FDD filing, SOLDIERFIT has 12 total units in the United States, including 7 franchised units and 5 company-owned units.
Is SOLDIERFIT a good franchise to buy?
FranchiseVerdict rates SOLDIERFIT as a C-grade franchise with a verdict score of 45 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent SOLDIERFIT, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.