FranchiseVerdict
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FV-02605·CAUTIONExcellent81

The BrickKicker

Home Services - OtherFranchising since 1999Website
Investment
$16K – $43K
1st pct Other
Avg revenue
64th pct Other
Royalty
Units
25
40th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $16K – $43K including a $12K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 74/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
  • System contracting at -35.3% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Ronlen Enterprises, Inc.
Incorporated in
Illinois
HQ
650 Warrenville Road, Suite 100, Lisle, IL 60532
Auditor
PKF Mueller, LLP
Audited financials
Franchisor revenue
$204K
vs $266K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The BrickKicker unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $16K–$43K
Working capital
$
FDD reports $1K–$2K

Unlevered ROIC · per unit

263%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$83K
EBITDA margin
11.0%
Total invested
$31K
Payback
5 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

The BrickKicker franchisees operate brick and masonry repair/restoration services, performing tasks such as tuck-pointing, brick cleaning, mortar repair, and facade restoration for residential and commercial clients. Day-to-day operations involve site assessments, crew management, material procurement, and direct customer service for exterior property maintenance.

CEO
Andrew Fox
Founded
1998
FDD year
2023
States available
15

Item 7 · what it costs

The Vitals

Total investment
$16K – $43K
All-in to open one unit
Liquid capital
$1K – $2K
Cash you must have on hand
Franchise fee
$12K
Royalty
Greater of 6% of Gross Sales or minimum monthly amount
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
25
Opened
0
Last reporting year
Closed
8
Turnover rate
32.0%
Company-owned
3
Corporate units in the system
% franchised
88%
vs corporate-owned
Net growth (yr3)
-26.7%
Net unit change last year
3-yr CAGR
-35.3%
Compounded over last 3 years
2021
22-8
Franchised units
2022
30
Franchised units
2023
34
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

74
Risk · 0-100
CAUTION74 / 100

The BrickKicker exhibits high-risk characteristics including severe unit contraction, missing financial performance data, and going concern issues, making it unsuitable for conservative investors.

Score breakdown · what drove the 74 / 100 rating

  1. 01MEDSystem contracting sharply: 26.7% unit decline YoY (25 units remaining suggests potential collapse trajectory)
  2. 02MINORNo financial disclosure: Average revenue and net income not provided in FDD Item 19, preventing ROI validation
  3. 03MINORAmbiguous royalty structure: 'Greater of 6% or minimum monthly amount' – minimum amount not specified, creating unpredictable cost burden
  4. 04MINORWeak capitalization floor: $16,000 minimum investment suggests undercapitalized franchisees with minimal operational runway
  5. 05HIGHGoing concern status: False designation indicates potential franchisor financial distress or viability questions
  6. 06MINORRapid unit attrition: Loss of ~9 units in one year signals franchisee dissatisfaction, market saturation, or system instability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based Area of Primary Responsibility
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Illinois

Item 11

Training & Operations

Classroom training
63 hrs
On-the-job training
4 hrs
POS system
Home Inspector Pro
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

25 numbers

Locked
(605) 366-••••
SD
(614) 864-••••
OH
(269) 629-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

The BrickKicker · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above