Sugaring NYC Franchise Cost, Revenue & Review 2026
- Investment
- $139K – $293K
- Disclosed sales
- not disclosed
- SBA charge-off
- Limited · 33 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Sugaring NYC is a personal-care franchise specializing in sugaring, a natural hair-removal alternative to waxing, plus facials and lashes. Franchisees run studios staffing licensed specialists and managing scheduling and retail.
FranchiseVerdict summary · 2026
A Sugaring NYC franchise requires a total initial investment of $139K – $293K, including a $45K franchise fee and an ongoing 5.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $139K – $293K
- 12th pct Personal Care…
- Avg gross sales
- N/A
- Royalty
- 5.0%
- 4th pct Personal Care…
- Units
- 132
- 46th pct Personal Care…
- SBA charge-off
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = favorable by >10% vs Personal Care & Beauty median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $139K – $293K including a $45K franchise fee, 5.0% ongoing royalty.
- RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
- RISKVerdict A (Strongest tier), verdict score 70/100 (higher is better).
- GROWTHPositive: net +17 franchised outlets in the latest year (26 opened, 9 closed) (Item 20).
- FLAG9 units terminated last reporting year (6.8% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Nartov Ventures LLC
- CEO title
- CEO
- Dmytro Nartov
- Incorporated in
- Florida
- HQ
- 2617 Division Avenue, West Palm Beach, Florida 33407
- Auditor
- Reese CPA LLC
- Audited financials
- Franchisor revenue
- $2.3M
- vs $2.0M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Sugaring USA
- Sugaring Boston
- Sugaring Chicago
- Sk
- outlets
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Dmytro Nartov
- Headquarters
- FL
- Founded
- 2017
- FDD year
- 2025
- States available
- 27
Can you afford it, and what does the money buy?
Entry cost runs 46% below the typical personal care & beauty franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $45K | $45K | |
| Traveling and Living Expenses while Training | $700 | $2K | |
| Grand Opening Advertising | $5K | $5K | |
| Real Property Lease and Pre-Opening Rent | $4K | $12K | |
| Furniture and Equipment | $8K | $15K | |
| Construction of Leasehold Improvements | $35K | $160K | |
| Inventory and Supplies | $5K | $7K | |
| Deposits, Pre-paid Expenses | $0 | $500 | |
| Start-up Marketing Package | $1K | $2K | |
| Licenses, Permits, and Certifications | $1K | $2K | |
| Insurance (3 Months) | $500 | $700 | |
| Architectural/Engineering | $2K | $4K | |
| Attorneys and Accountants | $750 | $2K | |
| Optional Laser Equipment | $6K | $8K | |
| Additional Funds (3 months) | $25K | $29K | |
| Total initial investment | $139K | $293K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $139K – $293K
- Top 40% of category vs category
- Liquid capital req'd
- $25K – $29K
- Top 40% of category vs category
- Franchise fee
- $45K – $45K
- Top 40% of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $250 |
| Transfer fee | $11K |
| Renewal fee | $5K |
| Inventory (initial) | $5K – $7K |
| Total fee load | 6.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Sugaring NYC makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Sugaring NYC unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
No financial performance representation
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Personal Care & Beauty median of 7.9%.
Disclosure
This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Operator retention
System expanding at 63.2% CAGR over 3 years across 132 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Personal Care & Beauty medians
How Sugaring NYC Compares
Category median of published Personal Care & Beauty brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 132
- Opened
- 26
- Last reporting year
- Closed
- 9
- Terminated
- 9
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 6.8%
- Company-owned
- 8
- Corporate units in the system
- % franchised
- 94%
- vs corporate-owned
- Net growth (3-yr)
- +63.2%
- Net unit change over 3 years
- 3-yr CAGR
- +63.2%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 9
- Termination rate
- 0.2%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 25 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Illinois
- Indiana
- Maryland
- Minnesota
- New York
- Rhode Island
- Virginia
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
92 current owners across 25 states.
- TX 15
- MI 9
- FL 8
- AL 6
- KY 5
- DE 4
- IL 4
- NM 4
- OR 4
- MO 3
- NC 3
- NV 3
- +13 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 33
- Loan volume
- $7.4M
- Median loan
- $243K
- 50th percentile
- Charge-off rate
- Limited · 33 loans
- Limited SBA coverage: 33 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 33 loans
- 5-yr charge-off
- Limited · 33 loans
- Loans approved 2021+
- Active lenders
- 11
- Defaults
- 0
- Typical loan rate
- 9.6%
- avg rate to borrowers
- Franchised industry avg
- 17.4%
- n=2,725 loans
- Jobs supported
- 411
- 6.1 per loan
- Lender concentration
- 65%
- top lender's share
Borrower mix: 94% went to startups / new businesses, 6% to established operators
Franchise vs independent — in other personal care services, franchised businesses charge off at 17.4% vs 20.9% for independents — franchising is associated with 17% lower SBA default risk in this category.
Top lenders financing Sugaring NYC franchisees
Showing 3 of 11 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Sugaring NYC from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 68%
- Avg interest rate
- 9.60%
- Lender concentration
- 64.5%
- Job velocity
- 6.1 per $100K
- NAICS benchmark
- 5.1%
- NAICS 812199
- Jobs supported
- 411
Top SBA lendersTop lender holds 65% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | The Huntington National Bank | 20 | $3.3M | N/A |
| 2 | Wilmington Savings Fund Society FSB | 2 | $250K | N/A |
| 3 | Stearns Bank National Association | 1 | $549K | N/A |
| 4 | Zions Bank, A Division of | 1 | $305K | N/A |
| 5 | OakStar Bank | 1 | $300K | N/A |
| 6 | Wallis Bank | 1 | $210K | N/A |
| 7 | HomeTrust Bank | 1 | $490K | N/A |
| 8 | Newtek Bank, National Association | 1 | $364K | N/A |
| 9 | Newtek Small Business Finance, Inc. | 1 | $350K | N/A |
| 10 | Live Oak Banking Company | 1 | $240K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 9 | 0 | -- |
| FLFlorida | 4 | 0 | -- |
| NYNew York | 4 | 0 | -- |
| NCNorth Carolina | 3 | 0 | -- |
| AZArizona | 2 | 0 | -- |
| MDMaryland | 2 | 0 | -- |
| NJNew Jersey | 2 | 0 | -- |
| NVNevada | 2 | 0 | -- |
| KSKansas | 1 | 0 | -- |
| NHNew Hampshire | 1 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
No going-concern, bankruptcy, or financial distress; revenue $2.3M with strong +63.2% growth to 132 units. Two litigation matters (one pending $10K small-claims fee-refund suit, one concluded) are minor relative to system size. No Item 19 is the notable gap.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Pending: Mariama S. Camara small-claims suit (filed 9/25/2024) by an unopened-location franchisee seeking $10,000/partial refund of non-refundable franchise fee; franchisor denies liability, motion to dismiss pending. Concluded: L'Oreal USA Creative, Inc. et al. v. Dmytro Nartov, Nartov Ventures LLC et al. (filed 7/30/2019, SDNY), trademark counterfeiting/infringement and unfair competition claims; resolved 11/21/2019 via consent judgment/permanent injunction (no monetary damages disclosed).
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Reese CPA LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Item 21 states audited financial statements for FYE Dec 31 2024/2023/2022 are contained in Exhibit F, but Exhibit F is not present in this text extraction; no balance sheet, income statement, revenue, or auditor name is available in the provided text.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 70 / 100 verdict
- 01MINORNo Item 19 disclosure
- 02HIGH2 minor litigation matters (small-claims/concluded)
- 03MINORStrong growth +63.2%, 132 units
- 04MINORAudited, no distress flags
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 3 mi |
| Territory population | 25,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Palm Beach County, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 2 |
View Item 3 litigation summary
Pending: Mariama S. Camara small-claims suit (filed 9/25/2024) by an unopened-location franchisee seeking $10,000/partial refund of non-refundable franchise fee; franchisor denies liability, motion to dismiss pending. Concluded: L'Oreal USA Creative, Inc. et al. v. Dmytro Nartov, Nartov Ventures LLC et al. (filed 7/30/2019, SDNY), trademark counterfeiting/infringement and unfair competition claims; resolved 11/21/2019 via consent judgment/permanent injunction (no monetary damages disclosed).
Items 10, 11
Training & Operations
- Classroom training
- 21 hrs
- On-the-job training
- 21 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- franchisor provides site selection criteria and must approve selected location; franchisee finds and secures site
- Franchisor financing
- Not offered
- Item 10
- POS system
- Zenoti
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Zenoti
Item 20 · call current owners
Franchisee Contacts
92 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Sugaring NYC franchise?
The total investment to open a Sugaring NYC franchise ranges from $139K – $293K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Sugaring NYC franchise owners earn?
Sugaring NYC makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Sugaring NYC?
Sugaring NYC is franchised by Nartov Ventures LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Sugaring NYC FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Sugaring NYC FDD and qualifies whose outlets they describe.
What is Sugaring NYC's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Sugaring NYC (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Sugaring NYC franchise locations are there?
As of their most recent FDD filing, Sugaring NYC has 132 total units in the United States, including 124 franchised units and 8 company-owned units. 26 new units were opened in the latest reporting year.
Is Sugaring NYC a good franchise to buy?
FranchiseVerdict rates Sugaring NYC as a A-grade franchise with a verdict score of 70 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.