Sugaring NYCFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Sugaring NYC franchise requires a total initial investment of $139K – $293K, including a $45K franchise fee and an ongoing 5.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $139K – $293K
- 11th pct Personal Care…
- Avg gross sales
- N/A
- 34th pct Personal Care…
- Royalty
- 5.0%
- 4th pct Personal Care…
- Units
- 132
- 37th pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 124 to 76 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $139K – $293K including a $45K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 46/100.
- System growing at 63.2% CAGR over 3 years with 132 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- NARTOV VENTURES LLC
- Incorporated in
- FL
- HQ
- 2617 Division Avenue, West Palm Beach, Florida 33407
- Auditor
- Reese CPA LLC
- Audited financials
- Franchisor revenue
- $2.0M
- vs $2.3M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- Sugaring USA
- Sugaring Boston
- Sugaring Chicago
- Sk
- outlets
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Sugaring NYC franchisees operate hair removal salons specializing in sugaring (a natural hair removal alternative to waxing). Day-to-day operations include performing sugaring treatments on clients, managing appointment scheduling, handling retail product sales, staff training/supervision, and maintaining salon compliance and sanitation standards. Revenue is generated through service fees and retail product sales.
- CEO
- Dmytro Nartov
- Headquarters
- FL
- Founded
- 2017
- FDD year
- 2025
- States available
- 27
FDD Item 7 · 2025 filing · 15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $45K | $45K | |
| Traveling and Living Expenses while Training | $700 | $2K | |
| Grand Opening Advertising | $5K | $5K | |
| Real Property Lease and Pre-Opening Rent | $4K | $12K | |
| Furniture and Equipment | $8K | $15K | |
| Construction of Leasehold Improvements | $35K | $160K | |
| Inventory and Supplies | $5K | $7K | |
| Deposits, Pre-paid Expenses | $0 | $500 | |
| Start-up Marketing Package | $1K | $2K | |
| Licenses, Permits, and Certifications | $1K | $2K | |
| Insurance (3 Months) | $500 | $700 | |
| Architectural/Engineering | $2K | $4K | |
| Attorneys and Accountants | $750 | $2K | |
| Optional Laser Equipment | $6K | $8K | |
| Additional Funds (3 months) | $25K | $29K | |
| Total initial investment | $139K | $293K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $139K – $293K
- Better than avg vs category
- Liquid capital req'd
- $25K – $29K
- Better than avg vs category
- Franchise fee
- $45K – $45K
- Better than avg vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $250 |
| Transfer fee | $11K |
| Renewal fee | $5K |
| Inventory (initial) | $5K – $7K |
| Total fee load | 6.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Personal Care & Beauty averages
How Sugaring NYC Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 132
- Opened
- 26
- Last reporting year
- Closed
- 11
- Turnover rate
- 8.3%
- Company-owned
- 8
- Corporate units in the system
- % franchised
- 94%
- vs corporate-owned
- Net growth (yr3)
- +15.9%
- Net unit change last year
- 3-yr CAGR
- +63.2%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 17
- Closed (3yr)
- 0
- Terminated (3yr)
- 4
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Termination rate
- 0.2%
- Franchisor-initiated terminations
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 25 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Illinois
- Indiana
- Maryland
- Minnesota
- New York
- Rhode Island
- Virginia
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 33
- Loan volume
- $7.4M
- Median loan
- $243K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 11
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Sugaring NYC's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 11 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Sugaring NYC presents elevated risk due to complete lack of financial disclosure, active litigation with franchisees, prior trademark infringement, and unclear unit profitability relative to high investment requirements.
Litigation (Item 3)
3 case reference(s): 1 pending, 0 settled.
Largest disclosed settlement: $10,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Reese CPA LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 46 / 100 rating
- 01MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or benchmark unit economics
- 02HIGHActive litigation with unopened franchisee seeking partial refund suggests potential franchise fee disputes or unrealistic expectations set by franchisor
- 03MINORTrademark infringement judgment against L'Oreal indicates prior brand protection failures and potential IP vulnerability
- 04MINOR15.9% YoY unit growth is modest for a beauty services franchise — below industry average for fast-casual service concepts
- 05MINORHigh initial investment range ($138,750–$293,200) with 5% royalty but no transparency on profitability or break-even timeline
- 06HIGHGoing Concern status is False, which may indicate franchisor financial instability or prior accounting concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius or Population |
| Protected territory | Yes |
| Territory population | 25,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 2 |
View Item 3 litigation summary
3 case reference(s): 1 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 21 hrs
- On-the-job training
- 21 hrs
- Training location
- On-site and corporate
- POS system
- Zenoti
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Zenoti
Item 20 · call current owners
Franchisee Contacts
92 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Sugaring NYC · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Sugaring NYC franchise?
The total investment to open a Sugaring NYC franchise ranges from $139K – $293K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Sugaring NYC franchise owners earn?
Sugaring NYC does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Sugaring NYC's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Sugaring NYC (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Sugaring NYC franchise locations are there?
As of their most recent FDD filing, Sugaring NYC has 132 total units in the United States, including 124 franchised units and 8 company-owned units. 26 new units were opened in the latest reporting year.
Is Sugaring NYC a good franchise to buy?
FranchiseVerdict rates Sugaring NYC as a A-grade franchise with a risk score of 46 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.