FranchiseVerdict
Sugaring NYC logo
FV-02488·STRONGExcellent86

Sugaring NYC

Formerly known as Nartov Ventures

Personal Services - Beauty & SalonFranchising since 2017Website
Investment
$139K – $293K
21st pct Beauty & Salon
Avg revenue
70th pct Beauty & Salon
Royalty
5.0%
7th pct Beauty & Salon
Units
132
74th pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $139K – $293K including a $45K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 66 loans (below the industry average).
  • System growing at 63.2% CAGR over 3 years with 132 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
NARTOV VENTURES LLC
Incorporated in
Florida
HQ
2617 Division Avenue, West Palm Beach, Florida 33407
Auditor
Reese CPA LLC
Audited financials
Franchisor revenue
$2.0M
vs $2.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sugaring NYC unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $139K–$293K
Working capital
$
FDD reports $25K–$29K

Unlevered ROIC · per unit

74%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$180K
EBITDA margin
24.0%
Total invested
$243K
Payback
16 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Sugaring NYC franchisees operate hair removal salons specializing in sugaring (a natural hair removal alternative to waxing). Day-to-day operations include performing sugaring treatments on clients, managing appointment scheduling, handling retail product sales, staff training/supervision, and maintaining salon compliance and sanitation standards. Revenue is generated through service fees and retail product sales.

CEO
Dmytro Nartov
Founded
2017
FDD year
2025
States available
27

Item 7 · what it costs

The Vitals

Total investment
$139K – $293K
All-in to open one unit
Liquid capital
$25K – $29K
Cash you must have on hand
Franchise fee
$45K
Royalty
5.0%
Percentage of Gross Revenue · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
132
Opened
26
Last reporting year
Closed
11
Turnover rate
8.3%
Company-owned
8
Corporate units in the system
% franchised
94%
vs corporate-owned
Net growth (yr3)
+15.9%
Net unit change last year
3-yr CAGR
+63.2%
Compounded over last 3 years
2023
124+15
Franchised units
2024
107
Franchised units
2025
76
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 25 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 25 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
66
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

Sugaring NYC presents elevated risk due to complete lack of financial disclosure, active litigation with franchisees, prior trademark infringement, and unclear unit profitability relative to high investment requirements.

Score breakdown · what drove the 51 / 100 rating

  1. 01MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or benchmark unit economics
  2. 02HIGHActive litigation with unopened franchisee seeking partial refund suggests potential franchise fee disputes or unrealistic expectations set by franchisor
  3. 03MINORTrademark infringement judgment against L'Oreal indicates prior brand protection failures and potential IP vulnerability
  4. 04MINOR15.9% YoY unit growth is modest for a beauty services franchise — below industry average for fast-casual service concepts
  5. 05MINORHigh initial investment range ($138,750–$293,200) with 5% royalty but no transparency on profitability or break-even timeline
  6. 06HIGHGoing Concern status is False, which may indicate franchisor financial instability or prior accounting concerns

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius or Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
21 hrs
On-the-job training
21 hrs
POS system
Zenoti
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

92 numbers

Locked
(973) 534-••••
NJ
(314) 412-••••
MO
(281) 665-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

Sugaring NYC · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above