FranchiseVerdict
BodyBrite logo
FV-00360·CAUTIONExcellent86FDD 2022

BodyBrite

Personal Services - Beauty & SalonFranchising since 2016Website
Investment
$65K – $384K
10th pct Beauty & Salon
Avg revenue
70th pct Beauty & Salon
Royalty
4.0%
1st pct Beauty & Salon
Units
14
29th pct Beauty & Salon
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $65K – $384K including a $39K franchise fee, 4.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 69/100. SBA loan default rate of 0.0% across 8 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Simply HairFree Franchising II, LLC
Parent company
Simply HairFree Holdings, LLC
Incorporated in
Minnesota
HQ
5108 W 78th Street, #390425, Minneapolis, MN 55439
Auditor
GTL, LLP
Audited financials
Franchisor revenue
$261K
vs $297K prior year
⚠ Going-concern note
Disclosed in FDD 2022
Status as of 2022; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one BodyBrite unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $65K–$384K
Working capital
$
FDD reports $5K–$30K

Unlevered ROIC · per unit

74%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$180K
EBITDA margin
24.0%
Total invested
$242K
Payback
16 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

BodyBrite franchisees operate wellness/beauty retail locations offering skin care, body treatments, or similar personal care services. Daily operations include client scheduling, service delivery, inventory management, and retail sales across either full brick-and-mortar locations or flexible/mobile service models.

CEO
Christopher Hardy
Founded
2012
FDD year
2022
States available
10

Item 7 · what it costs

The Vitals

Total investment
$65K – $384K
All-in to open one unit
Liquid capital
$5K – $30K
Cash you must have on hand
Franchise fee
$39K
Royalty
4.0%
Gross Sales Percentage · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
14
Opened
0
Last reporting year
Closed
1
Turnover rate
7.1%
Company-owned
3
Corporate units in the system
% franchised
79%
vs corporate-owned
Net growth (yr3)
-15.4%
Net unit change last year
3-yr CAGR
-31.2%
Compounded over last 3 years
2020
11-1
Franchised units
2021
13
Franchised units
2022
16
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 29 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 29 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
8
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

69
Risk · 0-100
CAUTION69 / 100

BodyBrite presents elevated risk due to contracting unit base, undisclosed profitability metrics, litigation history, and lack of transparent financial performance data needed to validate ROI.

Score breakdown · what drove the 69 / 100 rating

  1. 01MEDUnit count declined 15.4% YoY (14 units) indicating system contraction and potential viability concerns
  2. 02MEDNo Item 19 (average revenue/net income) disclosed — inability to assess unit profitability or ROI
  3. 03HIGHActive litigation history with settlement requiring franchisor equipment payout suggests operational/contractual disputes
  4. 04MINORHigh investment ceiling ($383,770) paired with declining unit count raises capital recovery risk
  5. 05MINORDual fee structure (4-6% royalty vs. $1,500 flat) lacks transparency on which model most franchisees adopt and actual cost burden

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius, postal zip codes, or geographic boundaries
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
51 hrs
On-the-job training
51 hrs
POS system
QuickBooks Online
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

44 numbers

Locked
(919) 814-••••
NC
(954) 999-••••
FL
(212) 724-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

BodyBrite · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above