FranchiseVerdict
Styles Studios Fitness logo
FV-02478·CAUTIONExcellent86

Styles Studios Fitness

Health & FitnessFranchising since 2025Website
Investment
$458K – $2.2M
83rd pct Health & Fitn…
Avg revenue
$725K
39th pct Health & Fitn…
Royalty
6.0%
9th pct Health & Fitn…
Units
1
2nd pct Health & Fitn…
SBA default

Bottom line

  • Total investment $458K – $2.2M including a $40K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $725K/year.
  • Rated CAUTION with a risk score of 72/100.
  • Emerging franchise — only 1 year of franchising with 1 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Styles Fitness Franchisor LLC
Incorporated in
Delaware
HQ
4100 W. Willow Knolls Drive, Peoria, IL 61615
Auditor
Divine, Blalock, Martin & Sellari, LLC
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Styles Studios Fitness unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $725,021
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $458K–$2.2M
Working capital
$
FDD reports $100K–$250K

Unlevered ROIC · per unit

15%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$225K
EBITDA margin
31.0%
Total invested
$1.5M
Payback
81 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Styles Studios Fitness units return on equity?

Edit assumptions

Equity IRR · 5-yr

31.5%

3.93× MOIC

Year-1 DSCR

2.56×

EBITDA ÷ debt service

Equity required

$7.2M

on $17.4M purchase

Total debt

$10.2M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.7M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Styles Studios Fitness franchisees operate boutique fitness studios offering specialized classes (likely yoga, pilates, barre, or spin) in a protected local territory. Day-to-day operations include managing class schedules, instructing or overseeing certified instructors, member retention, facility maintenance, and driving local marketing to maintain the $725k average revenue base.

CEO
Carrie Kepple
Founded
2025
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$458K – $2.2M
All-in to open one unit
Liquid capital
$100K – $250K
Cash you must have on hand
Franchise fee
$40K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$725K
Per unit, per year
Median gross sales
Item 19 type
Affiliate-owned historical performance
Sample size
1 units
vs category median 12 · small
Range (low → high)
$637K$813K
Cohort dispersion
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank39th
vs Health & Fitness peers
Investment cost rank83th
Lower investment ranks lower (better)
Royalty rate rank9th
Lower royalty = lower percentile (better)
Unit count rank2th
vs Health & Fitness peers
Risk score rank83th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Styles Studios Fitness presents HIGH RISK due to franchisor going concern issues, single-unit system with unknown growth, undisclosed net income, and inability to validate franchisee profitability or franchisor viability.

Score breakdown · what drove the 72 / 100 rating

  1. 01HIGHGoing Concern status is False — indicates potential financial distress or viability questions with the franchisor
  2. 02MEDOnly 1 unit in system with unknown growth trajectory — extremely limited track record and no evidence of scalability
  3. 03MEDNet Income not disclosed in FDD Item 19 — impossible to assess actual profitability; average revenue of $725k may mask significant losses
  4. 04MINORWide investment range ($458k–$2.2M) with no clear cost drivers — suggests inconsistent unit economics or hidden variables
  5. 05MINOR6% royalty on gross sales with no net income transparency — franchisee profitability unclear relative to fee burden
  6. 06MINORSingle-unit franchise with protected territory — cannot validate multi-unit success, market demand, or franchisor support capability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Population
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Delaware

Item 11

Training & Operations

Classroom training
26 hrs
On-the-job training
14 hrs
POS system
Club Automation
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

15 numbers

Locked
(608) 266-••••
WI
(517) 335-••••
MI
(860) 240-••••
CT

One-time purchase · CSV download · Validation questions included

FDD download

Styles Studios Fitness · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above