FranchiseVerdict
Bella Ballerina logo
FV-00272·STRONGExcellent95

Bella Ballerina

Health & FitnessFranchising since 2016Website
Investment
$116K – $196K
22nd pct Health & Fitn…
Avg revenue
$270K
7th pct Health & Fitn…
Royalty
Units
14
44th pct Health & Fitn…
SBA default

Bottom line

  • Total investment $116K – $196K including a $42K franchise fee.
  • Average unit revenue of $270K/year (median $237K).
  • Rated STRONG with a risk score of 50/100.
  • 67% of franchisees own multiple units — high repeat-buyer signal suggests strong unit economics.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Bella Ballerina Franchising, Inc.
Incorporated in
Virginia
HQ
1053 Edwards Ferry Road, Leesburg, Virginia 20176
Auditor
Reese CPA LLC
Audited financials
Franchisor revenue
$250K
vs $308K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Bella Ballerina unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $269,865
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $116K–$196K
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

46%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$78K
EBITDA margin
29.0%
Total invested
$171K
Payback
26 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Bella Ballerina units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.2M

on $5.9M purchase

Total debt

$4.7M

SBA $3.0M + senior + seller note

Overview

About

Bella Ballerina franchisees operate dance and movement studios for young children, typically ages 18 months to 8 years. Day-to-day operations include teaching class-based ballet and creative movement programs, managing student enrollment and retention, scheduling instructors, maintaining studio facilities, and marketing to parents in their protected territory.

CEO
Natalie Perkins
Founded
2016
FDD year
2024
States available
5

Item 7 · what it costs

The Vitals

Total investment
$116K – $196K
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$42K
Royalty
$0 to $989 per month (scaling fixed fee)
Ad fund
Up to $250 per month

Item 19

Financial Performance

Avg gross sales
$270K
Per unit, per year
Median gross sales
$237K
Item 19 type
Actual Gross Sales
Sample size
12 units
vs category median 12
Range (low → high)
$104K$481K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank7th
vs Health & Fitness peers
Investment cost rank22th
Lower investment ranks lower (better)
Royalty rate rank69th
Lower royalty = lower percentile (better)
Unit count rank44th
vs Health & Fitness peers
Risk score rank16th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
14
Opened
3
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
79%
vs corporate-owned
Multi-unit owners
66.7%
Net growth (yr3)
+37.5%
Net unit change last year
3-yr CAGR
+175.0%
Compounded over last 3 years
2022
11+2
Franchised units
2023
8
Franchised units
2024
4
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 6 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 6 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

50
Risk · 0-100
STRONG50 / 100

Bella Ballerina presents moderate-to-cautious risk due to missing profitability disclosure, prior regulatory violations, high investment relative to unclear net returns, and rapid expansion that may strain franchise support infrastructure.

Score breakdown · what drove the 50 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — unable to assess actual profitability despite $269,865 average revenue
  2. 02MINOR2018 Virginia regulatory settlement for registration/disclosure violations suggests compliance weaknesses
  3. 03MEDHigh initial investment ($115,500–$196,250) relative to undisclosed net income creates ROI uncertainty
  4. 04MINORScaling royalty structure ($0–$989/month) lacks transparency on when fees trigger and how they impact unit economics
  5. 05MINORRapid YoY growth (37.5%) with only 14 units raises sustainability and support quality concerns

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius or population-based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
19 hrs
On-the-job training
175 hrs
POS system
Sawyer
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

12 numbers

Locked
(201) 661-••••
SC
(703) 420-••••
VA
(863) 521-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Bella Ballerina · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above