The Decor GroupFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A The Decor Group franchise requires a total initial investment of $32K – $237K, including a $20K franchise fee and an ongoing 5.0% royalty[2]. Per the 2026 FDD, average unit revenue was $433K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $32K – $237K
- 2nd pct Home Services
- Avg gross sales
- $433K
- 12th pct Home Services
- Royalty
- 5.0%
- 5th pct Home Services
- Units
- 245
- 71st pct Home Services
- SBA default
- N/A
Quick verdict · Home Services · color = vs category peers
Green = >15% above Home Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 3.2x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $32K – $237K including a $20K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $433K/year (median $230K).
- Verdict A (Top Quintile) with a risk score of 21/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Decor Group Franchising LLC
- Parent company
- Wonder Franchises, LLC
- Predecessor
- never operated a holiday lighting business or a landscape lighting or
- Prior franchisor entity
- Incorporated in
- DE
- HQ
- 2301 Crown Court, Irving, Texas 75038
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
- Franchisor revenue
- $4.4M
- Most recent fiscal year
- ⚠ Going-concern note
- Disclosed in FDD 2026
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Affiliated brands
- American Christmas Light and Supply
Other brands the franchisor or its parent operates (Item 1).
Overview
About
The Decor Group franchisees operate seasonal holiday decoration installation and removal services, managing crews to design, install, and maintain exterior decorations for residential and commercial clients. Day-to-day activities include client acquisition, crew scheduling, on-site installation management, and seasonal demand fluctuation (peaking Oct–Dec).
- CEO
- Brandon Stephens
- Headquarters
- TX
- Founded
- 2024
- FDD year
- 2026
- States available
- 47
FDD Item 7 · 2026 filing · 13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee - Base Fee | $19K | $19K | |
| Initial Franchise Fee - Territory Feenot refundable | $2K | $60K | |
| Initial Rent & Depositnot refundable | $0 | $2K | |
| Leasehold Improvementsnot refundable | $0 | $1K | |
| Vehiclenot refundable | $0 | $3K | |
| Business Licenses and Permitsnot refundable | $0 | $500 | |
| Insurancenot refundable | $200 | $3K | |
| Initial Printing, Signage & Uniform Supply Packagenot refundable | $2K | $7K | |
| Legal and Accounting Feesnot refundable | $250 | $2K | |
| Initial Inventory and Equipmentnot refundable | $13K | $30K | |
| Computer Systemnot refundable | $0 | $2K | |
| Quick Start Training - travel & living expensesnot refundable | $2K | $3K | |
| Additional Funds for initial 6 month periodnot refundable | $11K | $106K | |
| Total initial investment | $49K | $237K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$56K
13.0% margin
Unlevered ROIC
29%
EBITDA / total invested capital
Payback
3.4 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $32K – $237K
- Better than avg vs category
- Liquid capital req'd
- $11K – $106K
- Better than avg vs category
- Franchise fee
- $9K – $79K
- Better than avg vs category
- Royalty
- 5.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $2K |
| Transfer fee | $3K |
| Renewal fee | $2K |
| Inventory (initial) | $13K – $30K |
| Total fee load | 6.0% of rev |
A 6.0% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $433K
- Per unit, per year
- Median gross sales
- $230K
- Item 19 type
- gross_sales
- Sample size
- 225 units
- vs category median 25 · large
- Range (low → high)
- $15K→$7.5M
- Cohort dispersion (min → max)
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 349 Home Services brands
vs Home Services averages
How The Decor Group Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 245
- Opened
- 11
- Last reporting year
- Closed
- 10
- Turnover rate
- 4.1%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +0.4%
- Net unit change last year
- 3-yr CAGR
- +2.1%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 3
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
- Washington
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 31
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A stagnant, mature seasonal franchise with regulatory history, undisclosed profitability, and insufficient transparency on investment determinants presents meaningful due diligence risk.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 21 / 100 rating
- 01MINORStagnant unit growth (0.4% YoY) suggests mature/declining system with minimal expansion momentum
- 02MEDNet income not disclosed in Item 19 prevents accurate ROI validation and profitability assessment
- 03MED2004 Maryland Securities Commissioner Consent Order indicates past regulatory violations in franchise sales practices
- 04MINORWide investment range ($31,800–$236,900) lacks clarity on what drives 644% cost variance across locations
- 05MINOR5-year term is relatively short; renewal/exit strategy unclear given slow unit growth
- 06MINORAverage revenue of $432,619 against $20,400 franchise fee suggests modest returns with high 5% royalty burden
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Geographic area |
| Protected territory | Yes |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 1 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 66 hrs
- On-the-job training
- 15 hrs
- Training location
- On-site and off-site
- Franchisor financing
- Offered
- Item 10
- POS system
- Light Right Cloud
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Light Right Cloud
Item 20 · call current owners
Franchisee Contacts
89 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Decor Group · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Decor Group franchise?
The total investment to open a The Decor Group franchise ranges from $32K – $237K, with an initial franchise fee of $20K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Decor Group franchise owners earn?
According to Item 19 of the The Decor Group FDD, the average gross sales per unit is $433K. The median is $230K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is The Decor Group's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Decor Group (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Decor Group franchise locations are there?
As of their most recent FDD filing, The Decor Group has 245 total units in the United States, including 240 franchised units and 0 company-owned units. 11 new units were opened in the latest reporting year.
Is The Decor Group a good franchise to buy?
FranchiseVerdict rates The Decor Group as a A-grade franchise with a risk score of 21 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.