FranchiseVerdict
The Decor Group logo
FV-02620·STRONGExcellent95

The Decor Group

OtherFranchising since 2024Website
Investment
$32K – $237K
8th pct Other
Avg revenue
$433K
14th pct Other
Royalty
5.0%
6th pct Other
Units
245
89th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $32K – $237K including a $20K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $433K/year (median $230K).
  • Rated STRONG with a risk score of 48/100. SBA loan default rate of 0.0% across 31 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Decor Group Franchising LLC
Parent company
Wonder Franchises, LLC
Incorporated in
Delaware
HQ
2301 Crown Court, Irving, Texas 75038
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$4.4M
Most recent fiscal year
⚠ Going-concern note
Disclosed in FDD 2026
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Decor Group unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $432,619
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $32K–$237K
Working capital
$
FDD reports $11K–$106K

Unlevered ROIC · per unit

38%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$74K
EBITDA margin
17.0%
Total invested
$193K
Payback
31 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Decor Group units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$865K

on $4.3M purchase

Total debt

$3.5M

SBA $2.2M + senior + seller note

Overview

About

The Decor Group franchisees operate seasonal holiday decoration installation and removal services, managing crews to design, install, and maintain exterior decorations for residential and commercial clients. Day-to-day activities include client acquisition, crew scheduling, on-site installation management, and seasonal demand fluctuation (peaking Oct–Dec).

CEO
Brandon Stephens
Founded
2024
FDD year
2026
States available
47

Item 7 · what it costs

The Vitals

Total investment
$32K – $237K
All-in to open one unit
Liquid capital
$11K – $106K
Cash you must have on hand
Franchise fee
$20K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$433K
Per unit, per year
Median gross sales
$230K
Item 19 type
Average Gross Sales
Sample size
225 units
vs category median 20 · large
Range (low → high)
$15K$7.5M
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank14th
vs Other peers
Investment cost rank8th
Lower investment ranks lower (better)
Royalty rate rank6th
Lower royalty = lower percentile (better)
Unit count rank89th
vs Other peers
Risk score rank12th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
245
Opened
11
Last reporting year
Closed
10
Turnover rate
4.1%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.4%
Net unit change last year
3-yr CAGR
+2.1%
Compounded over last 3 years
2024
245+1
Franchised units
2025
244
Franchised units
2026
240
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 21 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 21 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
31
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

48
Risk · 0-100
STRONG48 / 100

A stagnant, mature seasonal franchise with regulatory history, undisclosed profitability, and insufficient transparency on investment determinants presents meaningful due diligence risk.

Score breakdown · what drove the 48 / 100 rating

  1. 01MINORStagnant unit growth (0.4% YoY) suggests mature/declining system with minimal expansion momentum
  2. 02MEDNet income not disclosed in Item 19 prevents accurate ROI validation and profitability assessment
  3. 03MED2004 Maryland Securities Commissioner Consent Order indicates past regulatory violations in franchise sales practices
  4. 04MINORWide investment range ($31,800–$236,900) lacks clarity on what drives 644% cost variance across locations
  5. 05MINOR5-year term is relatively short; renewal/exit strategy unclear given slow unit growth
  6. 06MINORAverage revenue of $432,619 against $20,400 franchise fee suggests modest returns with high 5% royalty burden

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic area
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Delaware

Item 11

Training & Operations

Classroom training
66 hrs
On-the-job training
15 hrs
POS system
Light Right Cloud
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

89 numbers

Locked
(334) 559-••••
AL
(515) 203-••••
IA
(402) 740-••••
IA

One-time purchase · CSV download · Validation questions included