FranchiseVerdict
Retrofitness logo
FV-02148·CAUTIONExcellent95

Retrofitness

Health & FitnessFranchising since 2006Website
Investment
$2.0M – $3.2M
100th pct Health & Fitn…
Avg revenue
$1.2M
50th pct Health & Fitn…
Royalty
5.0%
1st pct Health & Fitn…
Units
82
78th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $2.0M – $3.2M including a $29K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.2M/year (median $977K).
  • Rated CAUTION with a risk score of 68/100. SBA loan default rate of 0.0% across 46 loans (below the industry average).
  • System contracting at -5.8% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Retrofitness, LLC
Parent company
Fierce Brands, LLC
Incorporated in
Delaware
HQ
1601 Belvedere Road, Suite E-500, West Palm Beach, FL 33406
Auditor
RSM US LLP
Audited financials
Franchisor revenue
$12.9M
vs $12.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Retrofitness unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,185,808
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $2.0M–$3.2M
Working capital
$
FDD reports $200K–$350K

Unlevered ROIC · per unit

13%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$368K
EBITDA margin
31.0%
Total invested
$2.9M
Payback
95 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Retrofitness units return on equity?

Edit assumptions

Equity IRR · 5-yr

26.2%

3.20× MOIC

Year-1 DSCR

3.16×

EBITDA ÷ debt service

Equity required

$14.9M

on $28.5M purchase

Total debt

$13.5M

SBA $5.0M + senior + seller note

SBA 7(a) request ($14.2M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Retrofitness franchisees operate boutique fitness facilities offering strength training, HIIT, and functional fitness classes in protected territories. Day-to-day operations include class scheduling, trainer management, member retention, billing/membership administration, facility maintenance, and marketing to sustain the $1.19M average unit volume in a competitive fitness market.

CEO
Andrew Alfano
Founded
2008
FDD year
2025
States available
9

Item 7 · what it costs

The Vitals

Total investment
$2.0M – $3.2M
All-in to open one unit
Liquid capital
$200K – $350K
Cash you must have on hand
Franchise fee
$29K
Royalty
5.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.2M
Per unit, per year
Median gross sales
$977K
Item 19 type
Gross Sales
Sample size
74 units
vs category median 12 · large
Range (low → high)
$385K$3.5M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank50th
vs Health & Fitness peers
Investment cost rank100th
Lower investment ranks lower (better)
Royalty rate rank1th
Lower royalty = lower percentile (better)
Unit count rank78th
vs Health & Fitness peers
Risk score rank79th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
82
Opened
5
Last reporting year
Closed
10
Turnover rate
12.2%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
-5.8%
Net unit change last year
3-yr CAGR
-5.8%
Compounded over last 3 years
2023
81-6
Franchised units
2024
86
Franchised units
2025
86
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 10 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 10 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
46
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

68
Risk · 0-100
CAUTION68 / 100

Retrofitness presents high risk due to contracting unit count, substantial litigation including class actions, undisclosed profitability metrics, and a $600K settlement—suggesting systemic franchise relationship and compliance failures.

Score breakdown · what drove the 68 / 100 rating

  1. 01MINORUnit count declining 5.8% YoY (82 units) suggests system contraction and potential franchisee struggles
  2. 02MINORMultiple class action and individual lawsuits involving NJ consumer protection, health club law violations, and franchise agreement breaches indicate systemic operational or compliance issues
  3. 03MINOR$600,000 arbitration settlement indicates material disputes between franchisor and franchisees
  4. 04MEDNet income not disclosed despite $1.19M average revenue—suggests profitability concerns or reluctance to disclose underperformance
  5. 05HIGHHigh initial investment ($2M–$3.2M) combined with declining unit count and litigation creates elevated failure risk
  6. 06MINORNo Item 19 (financial performance representations) limits ability to validate franchisee earning claims
  7. 07MINOR5% royalty on gross sales (not net) increases burden during revenue downturns—common in declining systems

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Drivable Distance
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
5
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
24 hrs
On-the-job training
94 hrs
POS system
ABC Fitness Solutions
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

68 numbers

Locked
(609) 978-••••
NJ
(973) 808-••••
NJ
(954) 283-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Retrofitness · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above