FranchiseVerdict
RCG Behavioral Health Network logo
FV-02102·MODERATEExcellent95

RCG Behavioral Health Network

Health & Wellness - OtherFranchising since 2023Website
Investment
$282K – $584K
64th pct Other
Avg revenue
$2.2M
58th pct Other
Royalty
6.0%
16th pct Other
Units
3
14th pct Other
SBA default

Bottom line

  • Total investment $282K – $584K including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $2.2M/year (median $2.5M). Estimated payback in 1.3 years.
  • Rated MODERATE with a risk score of 60/100.
  • Emerging franchise — only 3 years of franchising with 3 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
RCG Behavioral Health Franchising, Inc.
Incorporated in
Virginia
HQ
911 Sturbridge Drive, Richmond, VA 23236
Auditor
Naper CPA Group
Audited financials
Franchisor revenue
$0
Most recent fiscal year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one RCG Behavioral Health Network unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,184,191
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $282K–$584K
Working capital
$
FDD reports $75K–$125K

Unlevered ROIC · per unit

94%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$502K
EBITDA margin
23.0%
Total invested
$533K
Payback
13 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 RCG Behavioral Health Network units return on equity?

Edit assumptions

Equity IRR · 5-yr

24.9%

3.04× MOIC

Year-1 DSCR

3.39×

EBITDA ÷ debt service

Equity required

$19.5M

on $34.9M purchase

Total debt

$15.5M

SBA $5.0M + senior + seller note

SBA 7(a) request ($17.5M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate behavioral health service delivery centers providing mental health and substance abuse treatment services to patients. Daily operations include clinical care coordination, therapist/counselor management, patient intake and billing, regulatory compliance reporting, and care outcome tracking. Revenue is generated through insurance billing, private pay, and government programs (Medicaid/Medicare).

CEO
Sherman A. Adkins, Jr.
Founded
2023
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$282K – $584K
All-in to open one unit
Liquid capital
$75K – $125K
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical
Payback period
1.3 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$2.2M
Per unit, per year
Median gross sales
$2.5M
Item 19 type
Historic Affiliate Performance
Sample size
3 units
vs category median 12 · small
Range (low → high)
$1.4M$2.7M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank58th
vs Health & Wellness - Other peers
Investment cost rank64th
Lower investment ranks lower (better)
Royalty rate rank16th
Lower royalty = lower percentile (better)
Unit count rank14th
vs Health & Wellness - Other peers
Risk score rank41th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
3
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0±0
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 16 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 16 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Extremely early-stage or stalled behavioral health franchise with minimal operating units, undisclosed financials, and uncertain franchisor stability presents elevated risk despite decent unit-level profitability metrics.

Score breakdown · what drove the 60 / 100 rating

  1. 01MEDOnly 3 units in the entire franchise system indicates extremely limited scale and network effects
  2. 02HIGHNo going concern status suggests franchisor may lack financial stability or growth trajectory
  3. 03MEDItem 19 (financial performance representations) not disclosed, preventing validation of the $345,564 avg net income claim
  4. 04MINORHigh initial investment ($282k-$584k) relative to only 3 existing units raises questions about franchisor viability and unit economics
  5. 05HIGHLack of disclosed litigation history with such small unit count may indicate franchisees lack resources to litigate or system is too new to assess

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population-based radius
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Virginia

Item 11

Training & Operations

Classroom training
76 hrs
On-the-job training
32 hrs
POS system
Kareo, Paylocity, Salesforce, Tableau, Rethink, QuickBooks, Google for Business
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

18 numbers

Locked
(605) 773-••••
SD
(804) 371-••••
VA
(518) 473-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

RCG Behavioral Health Network · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above